Week 6: Digital Communities
What is a digital community?
The concept of a 'public sphere' was introduced by German philosopher Habermas (1964) as a way to explain the social and technological changes that were occurring in society at the time. In particular however, it looked at the way that the introduction of mass media influenced the opinions that were being expressed, the problems of general concern that were discussed, and how solutions were developed (Wesler 2018).
Social media is considered to have revitalised the public sphere. The nature of digital and social media platforms that exist across the web mean that users have free access to information and the full capability to contribute if they desire. Furthermore, the nature of sites such as these mean that content is minimally or not at all restricted, offering places for individuals to contribute unreservedly.
This leads us to the concept of a digital community. A number of platforms function as digital communities. From Facebook to Reddit, and Tumblr (among many others) who all have unique characteristics and 'personalities'. These 'personalities' are what define the content, the contributors, and the style used to share opinions, thoughts or ideas. Thus, communities are formed online that may otherwise not have been able to exist, bringing individuals together across cultural, geographic or any number of barriers.
How does Tumblr function as a digital community?
If personified, I believe Tumblr would be the radical, the non-conformist and the political individual who has strong and select interests, and they really want to share them.
According to Tumblr (2020), they are the place 'where your interests connect you with your people'. You can do this through joining millions of others in '#tags' or reblogging posts that interest you in order to make commentary or start a conversation. As of April 2020, there were over 496.1 million individual blogs posted to the site.
While there is an astounding number of individuals remaining on Tumblr, over 472 million (Clement 2019) they have seen massive rates of decline in recent years. Between 2018 and 2019 the average number of unique visitors to the site per month dropped by 21.2%. They have also seen that individuals are spending less time on the site and are viewing fewer pages (Tiffany 2019). This can be attributed to a number of reasons, mainly due to the banning of explicit content on the website, and a stricter policy trying to remove or diminish some popular communities.
Whether justified or not, it was these actions that led to Tumblr's decline in popularity. While they still play house to many subcultures, from 'The Sims' to 'photography' and 'fitness', many view the shift from the platform as something that undermined the entire fabric of the site, irrespective of the content being posted. This seemed like a shift away from the free and accepting public sphere it once was.














