On the Need for Targeted Comedy
A few years ago, I realized that the job that most matched the character of my soul was being a stand-up comedian. I don’t mean that my calling is to be a stand-up comedian, I mean the kind of archetype that stand-up comedians tend to occupy through honing their art is my resting state. This doesn’t mean I’m a good stand-up comedian either, and I doubt I would be. Rather, it means that, from what I can tell hearing people describe their art, seeing them practice and perform it, and looking at it’s evolution over time is that the kinds of emotional spaces I occupy and the kinds of problems I solve to navigate them are similar.
This has been a great boon to me, because I’ve learned a lot about how to deal with my life from listening to stand-up comedians talk about their journeys, more than I’ve learned from other people talking about such things, on average.
But it also makes me realize something: I would give it a solid-go, if I could be a stand-up comedian for specific people, if I could choose my crowd. This happens, to some extent through the choice of venue, through self-selection, etc. but the reality is that comedians still have to deal with incredible variance, which forces some adherence to lowest-common denominators.
In some sense, that’s what kills 90% of the comedy that could be, the realizations you’ve found a great way of expressing but just wouldn’t play widely enough. I think that’s where the real funny is at, and even better, I think that the ability to unlock a method at creating and distributing comedy will change the way we communicate. Right now, “virality” is what platforms aim for, forcing people to live under big tents, because that’s content creators are incentivized to please large volumes of people. But I believe an unfilled niche is already inching into showing itself: targeted comedy.
The funniest funny isn’t the kind that creates a group in order to make in group jokes, it’s the kind where in group jokes reveal a group that was already there.
Comedy is the path towards revealing emergent coordination, because the people who get it will know they have something to share with each other.













