seen from Canada
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To be perfectly honest, our new so.mo website won’t be ready five seconds from now -- we simply like the high tension of it all. But in the meantime, just countdown from :05 over, and over, and over again to experience your very own Bill Murray inspired ‘Groundhog Day.’
Stay tuned! -- We’re excited to introduce you all to so.mo 🐭 2.0
For the boys! It’s Mozember so share your favourite Moze-stache!
The TV Landscape In Ten Years
It’s tough to predict exactly how we’ll be watching TV in 10 years. But one thing is for sure, according to Bernstein Research: it’s likely to be far less lucrative for big media companies.
While television networks face a host of pressures like a slump in live viewership, lukewarm offerings at best, and a weak upfront advertising sales environment, TV services aren’t going away anytime soon. But they are going to look “very different” a decade from now according to Bernstein media analyst Todd Juenger.
As the digital world of mobile & web continue to be the platforms that get all the buzz and the most promising growth, the majority of advertising dollars are still going to traditional television media. TV ad revenue should rule the roost in North American into 2017. By 2018 though, TV’s share of ad revenue will fall to 40% whilst digital’s domain will have grown to 35%,” writes co-author Leika Kawasaki of Strategy Analytics. Print will be the “major casualty” followed by radio.
Mr. Juenger pointed to streaming video on-demand services, notably Netflix, Hulu, and Amazon Prime Video as successful examples of what a TV “network” may look like in an increasingly on-demand world (aside from sports and news, which are still largely watched live). And often for a fraction of the price of what a typical cable TV package starts at.
Netflix and its competitors don’t have a linear schedule. Not to mention all that content is consolidated in one place with user-friendly search options and recommendations, and it’s accessible on a range of devices with no advertising. It’s a simpler process for consumers than accessing 100 different apps from individual channels to find a favourite single program or series.
Anyway you slice up that North American media pie, mobile/web channels will be the dominant taste sensation for audiences in the decade to come with ad revenue tripling by 2020. Now those are stats no company can ignore any longer.
(*Source: TechCrunch - Aug. 2015 and The Wall Street Journal - June 2015)
"Spin the Bottle" our first Shoe Magic fashion editorial. (Music: "Shooting Star" by Karyn Ellis).
“Snake Eyez” is our second episode of #KarKitsch with Hula and Moze. The series follows the ongoing adventures of these two VW Westy van dashboard ornaments.
Brands Ignoring Short-Form Video = Left Behind
No longer can brands brush these new age video platforms under the digital rug. As time passes, competition is rising fast and brands across the globe are missing their opportunity to engage their ever-growing mobile video audiences.
https://unruly.co/blog/article/2015/01/06/brands-ignoring-short-form-video-will-spend-big-playing-catch-2015/
Source: Unruly, An Ad Tech & Tracking Co. - June 2015
Behind the scenes tonight with Parisian playing cards for our next “Shoe Magic” stop motion so.mo
Happy Birthday International Space Station! And don’t release space age mylar balloons into the atmosphere -- they don’t decompose!
(Music: “Kabir” by Snakecharm)
