Five factors to help determine whether you should start your own cannabis company-or become part of an existing one.
When deciding to enter the cannabis industry, you'll find that many factors will help guide your strategy and ultimately determine your success. One of the big questions to ask yourself: Do you want to create a start-up in a new market or enter an existing, already competitive marketplace.
I'm able to offer advice from both sides of the coin. In 2016, when Nevada legalized cannabis, I founded Solaris Farms— technologically advanced hybrid greenhouses for cannabis cultivation. Solaris was a start-up company that I constructed on an empty lot of land in North Las Vegas, with nothing but my own private equity backing it. Today, I have built one of the largest private verticals in Nevada.












