Learning More About The Music Industry and Understanding Who Calls The Shots.
There has been quite a bit of discourse in relation to the individual rollouts of the members and their solo endeavours.
BTS gave us an as open and honest intimate conversation as they could within the limits of still being mindful of company and personal business. They told us then and time and time again since then what they wanted to do/show.
Since the festa 2022 dinner what they talked about coming out since then is all but nearly done, j-hope, Jin, RM, JIMIN and SUGA have all released solo projects, showed different genres, different sides of themselves, made video game OST, interned at their favourite video game company, guested on several variety shows, worked with huge global artists, promoted home and abroad, headlined festivals, intimate performances, performed in galleries, performed and won domestic music shows, Disney documentaries and a solo tour!
Jungkook is now at the beginning of his solo promotions as the second to last member of the seven to delve into his solo career.
The members from what they spoke about during the festa 2022 dinner have seemingly achieved what they intended to.
I'm not writing to take any individual member's 'side'.
Some members have been vocal in what exactly they have had their hands in, how happy they felt with their involvement in the creative, marketing & promotional aspects of their solo endeavours.
However the discourse has been building among ARMY in regards to the different ways promotion, marketing, and the perceived level of autonomy/control each member has in their solo career and the perceived level of input/support from their company and members.
I'm not going to talk about those perceptions, I'm not going to highlight the differences in each members solo activities, solo output.
I want to bring back, a tiny bit, the reality of the music industry.
BTS Made Hybe!
No question, when BTS joined Big Hit it was a very small, relatively new company. I've spoke about this in a previous post.
This is the third and final part to what I had to get out of my head and heart whilst celebrating 10 years since debut with BTS. Throughout
Big Hit, before the introduction of Hybe, housed solo artist Lee Hyun, relatively new group TomorrowxTogether and BTS.
After the general public were introduced to Hybe and til date, several companies have joined the Hybe family, such as Pledis, Adora and others.
We would think that BTS would pretty much run the company alongside their Chairman
However that is not the case and not only that, BTS are now NOT Hybe's main and sole focus.
Some things that I have kept seeing brought up a lot is 'global vision', 'accelerate global operations' and 'formula for global success.'
It is *my* understanding that one of the current goals for Hybe is to be able to replicate BTS' UNPRECIDENTED global success again and again, with current artists under Hybe and new artists. This includes the members as solo artists as well.
Whilst ARMY know the names of each of the members and refer to them personally more often than not, we only know the artists we are allowed to know.
We don't know them as employees and that is what they are under Hybe, employees of an entertainment company.
But BTS are Shareholders!
Though the members are shareholders, in comparison to other shareholders, it is still a token stake in the company at best, less than 1.5% stake in the WHOLE company for bangtan as a whole (if equally split by 7 members it’s 0.2%, that’s the rough hypothetical amount of ‘leverage’ each member has!)
The company still has thousands of nameless, faceless (to ARMY) employees under their payroll, the company still have thousands of nameless, faceless people who are invested in the financial wellbeing of the company, and they will not and do not want to be dependant solely on BTS and ARMY.
Their main concerns and considerations will never be to BTS or ARMY but to what guarantees them money longterm and with the least risk. The company’s unspoken but widely understood goal *in my opinion* is to be significantly less dependent on BTS in particular and any one group thereafter. They aim to prove it’s the company that gives success, not any one group or one member that gives the company success. They don’t want their signees to have power over them, they want to tilt the scales back so it is the company that has power over the signees as it has been historically UNTIL BTS.
When we feel disgruntled with a lot of the product that we get from the members, we need to remember we are seeing the END RESULT.
There is a long line and different processes it goes through before it gets to ARMY & the general public. Who has they final say, who allows what, who pushes what, how much does the company allow the individuals to have control over and when do they tighten the leash?
Ultimately it would start from the top and as much as we would want it to be and believe it deserved, its not BTS at the top of the pyramid, but these two and others.
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