Facebook Lookalike Audience -The Finest Way To Reach High-Quality Leads
Facebook Lookalike Audience -The Finest Way To Reach High-Quality Leads.
I must say Facebook has really worked hard for serving its audience.
While gazing Facebook's past few years update, it was noticed that Facebook has actually come up with several silver spoons, especially for businesses and marketers.
One such silver spoon feature, I am going to talk about in this article is Facebook Lookalike Audiences.
What do you mean by Facebook Lookalike Audiences?
Definition:
Fundamentally, Lookalike audience is a strategy by using which a marketer can reach his brand new set of targeted audience who resembles their already existing best customers. It is one of the smartest approach to generate high-quality leads and offers more value on ads spend.
Still confused?
OKAY, let us clear this term to you by taking an example.
Suppose you have started an online womens' cosmetic store.
Now, what should be your next major step?
Possibly, finding the targeted audience, by which you can generate high quality leads and then make step by step process to convert them in your actual shoppers.
At that clock of time, the best deal you can crack is - target the customer's list of those brands who are booming in your Industry.
Fortunately Facebook has added a feature called Lookalike Audiences which is designed to help its users finding leads quickly.
Let’s go down the rabbit hole a bit and see how deep it goes.
How to form a Lookalike audience?
For creating a lookalike audience, you first have to build a source audience (sometimes additionally known as the seed audience).
Now for building that source audience, you have to collect data, which you can take from:
People who have visited your website.
To get people who have visited your website perform sleekly, Facebook has also provided a feature called Facebook pixel. By using this, you can build an audience who has either looked at your website or visited a product page or ended up buying a commodity.
People who have installed your app.
By using Facebook app events, you can track the persons who have installed your app or done some activity on your webpage.
People who have shown high engagement with you.
This area of audience collects those who have shown engagement with your content by liking or commenting or sharing it.
What are the steps involved in creating a Lookalike audience?
You may call it as Facebook's blessings, but creating a high-quality audience using a lookalike audience has reduced your work from level 10 to almost 0.
And you are only 05 steps away from reaching your laser-focused audience, and they are :
Go to the Facebook Ads manager.
Select the Audience segment.
Click on the create audience button.
Now select the Lookalike Audience option.
After this, you have to create your source audience.
What advantages do Lookalike Audiences bring?
Probably, reading the above points has made you clear how useful the Lookalike audience can be for generating high-quality leads and that too quickly.
Let us now explore some of its other perks also:
Suppose Facebook ads manager has shown an excellent ROI on ads shown to a particular group of the audience created by yourself based on the Facebook fan foot. Now, as it is clear that this unique set of an ad has made it possible to attract a particular kind of audience, you can then generate other potential fans, one with equal conversion chances.
Based on your ad objective, you can flexibly change the size of your lookalike audience. That is, if you want your new set of targeted audiences to resemble the 90% character of your seed audience, then you can create them by narrowing the audience who are more familiar with your source audience. On the other hand, if you want to cover a broad set of audiences, then you can optimize it accordingly.
Since lookalike audiences came from your seed audience who are highly responsive to your advertisements, the risk of people, not responding to your ads gets decreased eventually.
Recap:
For a long-running business, you always need a set of audience in the top stage of your marketing funnel, whom you called as leads.
Lookalike audience is that tool offered by Facebook, which has made this war easier for you by finding the audiences whose area of interest and demographics highly congruence your existing audience.