Always Up-to-Date Guide To Facebook Video Guidelines
Keeping a pace with your audience and performing better than competitors is a big challenge for brands. Nowadays, everyone craves to see video content more than still images or texts. Videos are always the crucial part of successful social media advertising. With so many instructions, it’s genuine for advertisers to get confused, but precise information can cool your jets.
Here, in this article, you will get a compiled list of appropriate video sizes and Facebook video guidelines for Facebook. You might know that every social media platform offers different dimensions and sizes to help you create engaging ads.
Facebook Video Size
Demand for video on Facebook is on peak over the past few years. So, when you create a perfect ad with 100% excellence, more people will come to see your ads, engage with them, and raise awareness of the brand.
Guidelines For Native Facebook Ads
Native ads are the most renowned and standard form of Facebook advertising campaign. Whether it’s due to regular updates or video rules, native ads can both be mood-spoiler or strength booster for Facebook marketers. Check out these Facebook video ad dimensions to clear your mind:-
Appropriate Video dimension: 1280x720.
Video pattern: Square, portrait, Landscape.
Quality ratio: 16:9 -landscape, 1:1-square, 9:16- portrait.
The accepted ratio for mobile ads- 2:3
Appropriate file size- 4GB (max)
Format for video ads- MP4 and MOV
Duration of ads- 240 minutes, and not more than that.
Creating videos considering the Facebook video ad guidelines & dimensions is a remarkable means to boost ads without spending money. Though it sounds straightforward, you need to put ideal plans to work.
Facebook Video Carousel Ads
Carousel ads help advertisers to create high-quality ads by adding 10 images or videos to grab attention of your targeted audience. Taking this ad pattern as an excellent opportunity, brands try to showcase different products or services to illustrate a powerful story.
Experts say that Facebook carousels are far more influential than conventional ads. With the ability to add multiple images, you can convey different messages in separate images without any trouble.
Let’s check guidelines for Carousel Ads
Cards to be used (minimum)- 2
Appropriate video size- 1080 x 1080.
Recommendation video position- Square.
Quality ratio- 1:1.
Appropriate file size- 4GB.
Video Format- MP4, MOV.
Duration of ads- 240 minutes.
Collection Ads On Facebook
Very few of you have heard the perks of Facebook collection ads, but that’s the most effective way to engage audiences/potential audiences. With this pattern, it becomes easy to browse, filter, and buy products directly through mobile ads.
Collection ads consist of a video (initially) and then multiple images that together form an eye-catchy illustration for a single ad. In a nutshell, when you want to present a product through various alluring ads templates is Facebook collection ads.
Let’s check guidelines for Carousel Ads...
Appropriate video size: 1200x628
Ads position: Square and Landscape
Prevailing aspect ratio: For landscape- 16:9 and 1:1 for square.
Maximum size of the file used: 4GB.
Accepted format of video: MP4, MOV
Video length- 240 minutes (maximum)
Cover Videos For Facebook
There isn’t any difference between Facebook cover video and cover image. Both grab the room at the top of the page. Here, the video automatically gets started as soon as any visitor arrives on your Facebook page. Remember that those visitors can expand, mute/unmute while viewing it.
Guidelines for cover videos on Facebook
Appropriate video size: 820x462.
Position of cover video: Landscape
Prevalent format of video: MP4, MOV
Length of video (minimum): 20 seconds
Length of video (maximum): 90 seconds
Summing Up
We better understand that video creation is a complicated yet risky task to do. Editors often spend hours editing, adding content, and thus making a perfect video. Apart from embracing these best Facebook video guidelines, it’s beneficial for marketers to use tools designed for Facebook ads management.












