Mar 10, 2015
GO Film and Petsmart guide pet parents with insights from Jennifer Coolidge and Anna Faris.
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GO Film and Petsmart guide pet parents with insights from Jennifer Coolidge and Anna Faris.
Happy Monday, everyone!
If you're not willing to push the comedy, it just becomes part of the white noise.
Gary Rose via SourceECreative's "Comedy, Still King, Morphs into New Lengths and Formats as Ad Industry Realigns" feature.
"Comedy is Easy, Advertising is Hard."
SourceECreative involved GO in their feature that helps "show that comedy and humor are time-tested ways to cut through clutter and click with consumers."
SourceEcreative work, outside the festival just across the red carpet:evolution of a 3-day work. So for the most effective idea in terms of attention and longevity with all delegates posing for their pictures since Wednesday. Thoughts?
Source E Creative: Special Feature
Streetlight Films Casts an Illuminating Glow Over US, UK Car Spots
A great article covering Streetlight's history and evolving future in the auto ad space.
Happy Reading!
A nice article on MM&MM on SourceECreative.com
Tune In!
Butter Creative Director Andrew Sherman and Executive Producer Ian Jeffreys were featured in the most recent addition of the Source's Special Features. It's an interesting read that does a good job of bringing together some a variety of thoughts about music and its roles in cultural and advertising trends.
"Sinatra would be doing ads if he were around today! We've found that the list of who's available and who's not changes almost day to day."
That is a crazy thought, but totally on the mark. Ian makes the point that sometimes cultural trends are spurned on by advertising just as much as advertising is influenced by cultural trends. Culture is a feedback loop and that feedback loop is going crazy with the internet fueling it's fire.
Like it or hate it, things are changing like we've never seen before. Andrew says it best:
"We're seeing the birth of a global community that is evolving at an exponential rate, and the music and sounds being created defy anything we could have imagined even ten years ago."