Scheduling tweets & posts make you MORE social
Recently, Amanda from Spiderworking.com wrote an excellent article on scheduling posts to social networks (see it here). What is scheduling you say?
Basically, scheduling a post is when, instead of immediately sharing something on social networks, you queue the post or content for a later time and date in the future.
There are a myriad of reasons why someone or some company would choose to schedule something versus immediately sharing something with their audiences on Twitter, Facebook, LinkedIn, Google Plus, etc. Again, Amanda talks about them in her post.
Here at 3#Labs, we believe one of the biggest reasons for scheduling is pure mathematics. There's a science behind scheduling - that is, there truly is an optimal time and day and network for each particular message to allow for the most engagement, and so often that time and day isn't right when you finish typing your status update, blog, or tweet. It actually is sometime in the future.
We've set out to prove the math and science behind sharing. We are building a predictive engine that can, with a click of a button, set the stage for maximum engagement with the content and message you are sharing with your audience(s) on social networks.
"But, that's synthetic and inherently anti-social!", one might say. Well, Amanda puts it perfectly in her post, and I'll leave you with her quote:
"Scheduling doesn't preclude interaction, it just guarantees you are able to reach your audience when they are online even if you are not. Those who schedule must respond and interact live also, but if you schedule you can do this when it suits you without loosing your audience. In this respect scheduling tweets actually makes you more social, not less so."
We wholeheartedly agree Amanda. Now, what are your thoughts?