Split Decision froyo divider – 2014
In the fall of 2013 I was approached by Wagner-Bartosch to develop artwork for their unique product. A Los Angeles-based company, Wagner-Bartosch was impressed by the tremendous growth and surge in popularity of self-serve frozen yogurt shops. They also identified an oversight.
A major contributor to the success of self-serve frozen yogurt are the choices that allow customers to build a unique treat – but choosing too many flavors and toppings can result in an unappetizing combination.
Enter the divider! – a food safe paperboard insert that perfectly divides a frozen yogurt cup. By dividing their cups into two separate compartments, customers now had twice the options in the same cup. And the choices wouldn’t stop there…
To top off the frozen yogurt enhancing experience, Wagner-Bartosch wanted their dividers to display bright and attractive artwork, that would excite and encourage customers to double their fun. That’s where Super Rad Design stepped in.
Split Decision – For this divider design, the focus was on typography. Wagner Bartosch was looking for a fun phrase executed in an engaging style. The result was "Split Decision". The phrase was a clever verbal twist on the function of the divider, and the custom script lettering was illustrated to resemble chocolate syrup topping. We threw a strawberry, M&Ms, and crossed spoons in there for balance and fun, and topped it all off with a cherry. To keep heads turning one side is yellow, and the other blue.