We often hear of a large company who has their hand is just about anything. Take a company like Time Warner for example. They have their hands in broadband, internet, cable services, and even in music production. That one giant seems to dominate every aspect of media, so it would be hard to create a startup around them without getting noticed. The small guys who try to compete with them usually have no option other than to either die out, or join them. This joining of the two can be hostile but it can also be profitable for both. Some companies don’t accept a buyout, rather, they work together with their new parent company in order to achieve something great.
Spotify is not a company that is known for anything else except media in the form of music. They are not a video host and they do not create their own hardware to sell to people. Creating an app for your phone is about as far as they go these days. This doesn’t mean that they aren’t working with other companies. They recently acquire ownership of a small technology company based in California. Their reasons for joining them are not clear, but I’m sure the technology will help them out.
http://www.hypebot.com/hypebot/2013/11/spotify-closing-in-on-200-million-new-funding-from-tcv-.html
