The #1 mistake in flyer printing? Picking the wrong paper weight. 📄 For standard handouts, 130–150gsm art paper strikes the perfect balance between durability and cost. Go thinner than 100gsm and it looks flimsy — thicker than 250gsm and you're overpaying for a feel nobody will notice in a 3-second scan. The real differentiator? Spot UV coating. Apply it to logos, headlines, or key graphics (≈30% coverage), and the matte-vs-gloss contrast creates a premium tactile experience. Studies show textured marketing materials get held onto 40% longer than plain stock. Size matters too: DL (99×210mm) for mailers, A5 for handouts, A4 for event programs. Custom sizing is always an option — don't force your design into a standard if it doesn't fit. Flyer printing done right is cheap marketing — not cheap-looking marketing. 🖨️✨
