Hold Shah Rukh Khan Accountable for DHFL Endorsement! (An Online Mass Petition) by DebaprasadBandyopadhyay Via Flickr: onceinabluemoon2021.in/2025/08/05/hold-shah-rukh-khan-acc... his petition seeks urgent legal and ethical accountability from Bollywood actor Shah Rukh Khan for his role in endorsing Dewan Housing Finance Corporation Ltd. (DHFL), a company whose collapse in 2019 devastated lakhs of small investors. As brand ambassador during DHFL’s fraudulent operations, Khan’s public image bolstered investor trust in a failing institution. Under the Consumer Protection Act, 2019, celebrity endorsers are legally obligated to conduct due diligence—an obligation Khan appears to have ignored. OBMA thereby demands a formal CCPA inquiry, public apology, disgorgement of endorsement fees, and penalties to set a precedent for responsible celebrity conduct in financial advertising.