Post 10: Trends and Pricing
Stance socks are stepping up to the fashion plate as a trend that appears to be gaining momentum on the BYU campus. Ashton Strauss and former intern of Stance said, “Since working at Stance Socks HQ, I notice them all over campus on girls and boys alike. Strauss said. “They are so unique; they are nothing like any other socks I have been interested in buying. I think they have really cool designs and they are really high quality socks and they last forever.
They say that socks are your shoes best friend and that socks are the new best accessory. Since Stance hit the small surf shops of southern California 2010 they have taken off. Although pair of Stance socks will cost you $12-$18 on average which is an insane price for a pair of socks right; but is it worth it?
When asked in Groom and Style why people love Stance, a reply was, They’re just so damn cool. What's not cool, is defining yourself according to socks, but when the situation demands a sock game that’s strong beyond any doubt, the options from Stance are outstanding. The decision to purchase these socks would be evoked and retrieval. You would always remember the feel ad would always consider them when buying socks.
David Willey editor and chief of Runners World said, “I think I’ve found the only socks I ever want to wear again! Stance socks combine technical cred with great fit and colorful cool. In an interview with Kobe Bryant after a win against the Golden State Warriors, he stated that the socks are what helped him get the win. He said, its the power of the socks, it’s gotta be the socks.
Price was high at first, but the growth of the company first landing in stores 2010 has now made it worldwide and sold in over 40 counties. I would say the price is fair.
Calee Naylor. (2016). Stance socks continue to step through BYU. Retrieved from.http://universe.byu.edu/2016/02/09/stance-socks-continues-to-step-through-byu1/
Lifestyle. (2015). How Stance Became the Hottest Sock Brand in the World. Retrieved from.http://groomandstyle.com/stance-socks-review-hottest-sock-brand/