Having scanned over 1,000 men ranging from 25 to 35, with each scan composed of over 200 body measurements, Hornbuckle believes he can capture any man’s perfect fit in three measurements: chest width, wait width, and arm length.
Stantt therefore offers an original take on the personal body scans some retailers have introduced to their stores. Stantt uses the same technology to predict potential body types and create fits accordingly. Men from home can measure themselves, send in their three measurements, and Stantt will send them the pre-made item in less time than it would take to manufacture a custom shirt.
On the one hand, it solves the efficiency and cost dilemma of custom retail. On the other, it offers a solution to the fact that standard sizes only fit 15% of men, according to Hornbuckle.
Stantt is not alone as a start up offering consumers fewer style options overall, and instead emphasizing quality “wardrobe essentials”. Brands like Everlane and Evocha, covered in last weeks post, have adopted a similar strategy in addition to Trumaker and Vastrm.