Excerpt on handling negative reviews for your business during the @assemblyofficial Digital Marketing Strategy workshop for #Fashion and #Tech entrepreneurs: 'I implore you, if you're not ready to handle negative comments and reviews about your business consider that you're not ready to grow your business online, yet, because if you intend to succeed you should be expecting conversations around your brand and by conversations I mean fantastic comments and reviews when you deliver on your brand promises and negative comments and reviews when you don't but then it is also true that they is a third category of individuals you don't have to do anything wrong to upset. So, yeah you have to be prepared for these different kinds of reviews especially the negative ones. So here's my rule of thumb "do NOT delete negative reviews." Why? Well because studies have shown that there's only one rule to handling negative comments and response which works wholesomely well in the long run for your brand and that is; "respond calmly and politely".' #StartupYou #StartAtYourWorst #PracticeMakesBetter #AnyoneCanRise #DigitalMarketing #Strategy #Business #SolidTips #DataBackedApproach (at Microsoft Nigeria)