WEEK 9!
With the rise of fast-fashion mega-companies such as Zara and Shein, do you think it is becoming increasingly more difficult to shop slow-fashion? Do you, as a buyer, try to shop slow fashion? Why/why not?With the rise of fast-fashion mega-companies such as Zara and Shein, do you think it is becoming increasingly more difficult to shop slow-fashion? Do you, as a buyer, try to shop slow fashion? Why/why not?
With the rising popularity of people wanting to stay ahead of the trends and constantly having the latest and greatest things, it’s clear why fast fashion has become so popular. Fast fashion combines low pricing with trendy garments in an industry sitting at 1.5 trillion dollars as of 2020. As a buyer, a simple google search into the fashion industry will have you swamped with imagery, advertising and links to websites and brands selling fast fashion products. Unfortunately, as a buyer, I am guilty of shopping at brands like Zara and Uniqlo who are affiliated with the practices of fast fashion. Finding slow fashion websites and brands is becoming increasingly hard with a simple google search for a product taking you straight to brands and businesses selling fast fashion products. A way to combat this would be to push big brands like Fashion Nova and Zara and others mentioned to offer slow fashion products to raise more awareness about the existence of more ethically produced products. However, there are some good signs of slow fashion emerging into big brands with Levi’s and H&M conscious starting to offer slow fashion alternatives.
References:
Aishwariya, S., 2019. Fast vs Slow Fashion. Fibre2fashion.com. Available at: <https://www.fibre2fashion.com/industry-article/8460/fast-vs-slow-fashion>.
Major, J, N/A . fashion industry | Design, Fashion Shows, Marketing, & Facts. Encyclopedia Britannica. Available at: <https://www.britannica.com/art/fashion-industry>.
