How does Tumblr function as a digital community?
A digital community is an online hub where individuals can interact with one another over the internet to create friendships, share common interests, and have a sense of belonging. Digital communities are becoming more popular due to the ease of communication tools, trends and accessibility to the online platforms.
So, considering the wide array of social media platforms how is Tumblr unique? Tumblr offers its users the option to remain anonymous, allowing them to interact on the platform without showing the community any personal details. Unlike other social media platforms, on Tumblr âyou can let your inner fan flag fly highâ (N. Brennan, p. 61.), and you can address your beliefs or views without the concern of other users expressing their negative opinions on your character. Tumblr also offers users to select and focus on specific content through the use of hashtags which allows users to focus on their interests and allowing them to converse with others who share their similar interests or views. Tumblr is also fully customisable, allowing the individual to fully express themselves creatively through the appearance of their profile and posts.
Overall, the anonymity of Tumblr has empowered groups and individuals to speak up and support voices that would otherwise be marginalized (N. Brennan, p. 59.) in society. An example of this is the LGBTQI+ community, as well as varying cultures and races who have become under-represented in our world. As far as the LGBTQI+ community, it is in these online platforms like Tumblr that brings visibility to issues surrounding their community and allows individuals to seek comfort with others who have been in similar situations to themselves (N. Brennan & D. Gudlunas p.4). Tumblr also helps individuals understand their sexuality, which is evident with real stories referring to people being able to âfind themselves in a safe environmentâ with the assistance of people in LGBTQI+ communities on Tumblr (The Conversation. 2017). Unfortunately, however, due to ignorance and âonline courageâ some people have on online platforms, some communities like LGBTQI+ still arenât fully accepted in society, which is often where Tumblr becomes a safe haven and allows outsiders to actually gather insight into the real-life issueâs members of these communityâs face.
So due to the varying facets of Tumblr, it acts as a great digital community for individuals to discuss and interact artistically with one another in a manner thatâs positive and encouraging to the user.
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References:
Microsoft. 2017. What does digital community mean to you?, (Accessed 23/3/2021)<https://www.microsoftpartnercommunity.com/t5/Announcement-Discussions/What-Does-Digital-Community-Mean-to-You/m-p/3054?fbclid=IwAR0DDdMZysLoKFQyyPOSbyRIyWRebE0Q1a9cUHGfQgYPfDoi9cKHJbo95_k>.
McCracken, A. Cho, A. Stein, L. Neill Hoch, I. 2020. A Tumblr Book. (Accessed 23/3/2021) https://www.fulcrum.org/epubs/8s45qb61c?locale=en#/6/2[McCracken-0001]!/4/4/1:0
Keller, J. 2019. Oh Sheâs A Tumblr Feminist (Accessed 23/3/2021) https://swinburne.instructure.com/courses/33896/pages/week-3-readings?module_item_id=1919438
Byron, P. And Robards, B. 2017. Theres something queer about Tumblr. The Conversation. (Accessed 24/3/2021) https://theconversation.com/theres-something-queer-about-tumblr-73520