Feb 5, 2014
This article has some great examples of creative ways brands are engaging with their customers. Written in response to 2013's FunFunFun Fest in Austin, the article points out how the brands tailored their marketing to reflect the essence of the music festival as well as the unique fan-base that would be attending. ย
Acts like Slayer, Sarah Silverman and Snoop Dogg headlined the event geared towards a niche crowd that's generally passionate about independent music, cross-genre legendary talent and discovering acts before they potentially hit the mainstream circuit.