The Benefit of a Wide Range of Skills
Sometimes the best entrepreneurs are those who have an eclectic background. The broad range of experience and skill sets learnt through that process can help business entrepreneurs regardless of the industry they are operating. It is common knowledge that many industry skills, aside from those which are highly technical, are easily transferred to different contexts with great success. Many entrepreneurs who start out in retail, or customer service or even the financial sector, experience great success pulling on those previously mentioned skills when founding their new venture.
Stephen Blignaut from Melbourne is a classic example of this. His background and training in the stock market greatly helped him when starting out on his different businesses. Since that training he worked on mobile application developments and daily deal websites, gaining an understanding of the importance of fast moving technological advances.
However, it was his experience in importing and exporting specialised beauty equipment that drove forward his final business passion. Throughout his work there, Stephen recognised the need for an innovative and customer-focused solution to beauty equipment. Transferring his understanding of the need for technologically advanced equipment for success, regardless of the industry, Stephen made it his goal to create new and exclusive medical-grade beauty devices.
This goal was quickly realised, and today that company he founded was the first and remains one of a few to hold a patent for their innovative and technologically advanced equipment. Retaining his passion for supplying Australia with the most exclusive anti-ageing beauty tools, Stephen has grown his company into a market leader.
One of the ways Stephen transfers his previously learnt skills into the business, it through his dedication to customer service. Not only does he supply premium, medical grade beauty devices to beauty businesses from salons to spas and clinics across the country. He also provides high-quality training on all the equipment he sells. This way his clients are fully proficient on their new machine, prepared and capable of delivering the best treatment sessions on to their customers. Not only does this make a different to those customers seeking a therapy session, and increase return bookings. It also increased the speed and effectiveness of the treatment sessions, leading to happier therapists.
So, while his experience in different industries set him up well, ultimately his ability to work hard and predict the best value for his customers is the reason why his business is the success it is today.
