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What's The Deal With Mobile-First Indexing?

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What's The Deal With Mobile-First Indexing?

Google now bases site rankings only on the mobile version—and it’s easy to see why. Over the last few years, Google has demonstrated deliberate efforts to make websites more mobile-friendly owing to behavior trends. According to Statista, mobile devices accounted for more than 60% of Google search engine visits in 2019—up from 34% in 2014. As more people rely on their smartphones to navigate the internet, Google believes that websites need to reflect the trend.

Website Conversion & Mobile-First Indexing

Mobile-first indexing is the latest development in Google’s push towards making the internet more mobile-friendly. But what does it mean for website conversions? And what should site owners do about it?

What is Mobile-First Indexing?

As the name implies, mobile-first indexing means that Google will use the mobile version of a site as the starting point to determine rankings. Although the move was widely implemented in March 2021, it’s nothing new. Any site created after July 1, 2019, has mobile-first indexing enabled by default. (Please Note: This does not necessarily mean that having a mobile version is a must—but it’s highly recommended for improved website conversion.) Google will still use the same index to show the most relevant URL (mobile or desktop) for a search query. The only change is in Googlebot’s prioritization when crawling and indexing pages.

What Next? – Best Practices to Improve Website Conversion

The switch to mobile-first indexing is automatic and doesn’t require any action on your part. However, site owners are advised to take any necessary measures to optimize their websites to leverage this update to Google’s algorithm. Here are some suggestions to consider for better website conversion in the future.

Responsive web design is the way to go. The content of a website should adapt seamlessly to the different window sizes and screens.

The content in mobile versions and desktop versions of a website should be identical, including links, videos, images, titles/descriptions, structured data, meta tags, and even the error page status.

Check and optimize mobile performance—including page load time and quality of images/videos.

StickyLeads

Generally, site owners must ensure that their websites are mobile-friendly and they index well. An excellent place to start is to review the mobile friendliness of your site. (Click here for the test link.) But keep in mind that there are tons of other factors necessary for improved website conversion—and StickyLeads can help. Our team of digital marketing experts leverages the best practices and latest developments in the industry for your success. Contact us at 757-390-0748.

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Trends In Ecommerce Automation

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Trends In Ecommerce Automation

More and more, automation is taking over jobs and tasks formerly handled by people. While this trend is unfortunate for some, the benefits, for many, often outweigh the downsides. Reduced labor costs and faster production are strong inducements to automate. Not every business can do that, however. For some, it’s the cost of transition, while others don’t want to remove the human touch from their operations.

Website Conversion Strategy

One field that must carefully toe the line between automation and humanity is eCommerce. Due to the COVID-19 pandemic, many businesses shifted to online business, either partially or entirely, to stay afloat. Greater reliance on internet-based sales means less need for employees. With companies looking for website conversion to better handle eCommerce, there’s already the loss of the personal touch.

The Personal Touch

Many people buying online don’t care much about human interaction, and in fact, may be looking to avoid it. Still, little touches can add a bit of humanity back into eCommerce without bothering customers who would rather not deal with people. Actual people, meanwhile, can handle chats, messages, or phone services to deal with inquiries quickly. Some companies prefer to use chatbots to automate their eCommerce further, but chatbots cannot answer all customer inquiries, and many consumers find them quite irritating.

People responding right away to customer queries and problems are always an excellent boost for customer retention, interaction, and public relations. On the other side of the coin, streamlining the eCommerce site for the shoppers can help improve speed and interactivity without involving too many people.

Automation’s Best Use

Ideally, automation should handle the simple everyday tasks of an eCommerce company. At the same time, people should focus on delivery fulfillment, customer service, and other such features where having a decision-making person handy is a good idea. Another benefit of automation is the synchronization of various aspects of the business. With human oversight, such automation consolidation can improve production and support time and help reduce costs.

Balancing Automation & People

The line between automation and humanity is a careful one that many companies have difficulty balancing. This balance is essential for businesses that have switched to eCommerce to survive the pandemic. Whether wholly or in part, a human touch needs to be included for those who desire it, while automated interaction is a choice for those who prefer to avoid people when dealing with online efforts. It is a delicate balance, but one that can pay off if handled correctly.

StickyLeads

Is your business moving online or having a more prominent presence there? Are you looking for more significant website conversions while keeping a personal touch? StickyLeads can help. Our experts will help you find the best balance between automation and personnel for your business. Call us at 757-390-0748.

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Fastest Way To Bring Website Traffic To Your Brand New Website

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Fastest Way To Bring Website Traffic To Your Brand New Website

There are many ways you can effectively promote your website to a large audience and increase your web traffic. In this post, we’ll discuss the best methods a website should use to be successful, and your newly launched website generates the highest levels of website conversion.

Best Ways to Bring Traffic to Your New Website

Advertise Your Website Online

Paid advertisement is the most obvious way to promote your website. You can use Google Ads and other services to advertise your site to web users. Social media advertising can be incredibly effective. There are millions of people on social media, and it is the perfect place to reach your audience and create more web traffic for your new site.

Use Social Media to Promote Your Website

In addition to advertising on social media, you also want to create original content that promotes your website. Posting on social media frequently will help you grow an audience. Having a large following will help generate web traffic to your website. A page on a social media site is a must. Social media is the best platform to use if you want your website to be discovered.

Make Connections With Content Creators and Influencers

One of the best ways you can quickly increase web traffic is through digital connections. Prominent content creators and other influencers have a large following that you can utilize. Talk to them and propose joint projects or offer them a service or product to promote your new website. Forging these connections will help instantly generate web traffic.

Use Push Notifications

Push notifications are another method you can use to attract more traffic to your new website. These notifications give users the option to receive updates from your website through email. Not everyone will want to get these notifications. But you can substantially increase your web traffic by enabling push notifications.

Try Writing Guest Posts

Guest writing might seem like a lot of work. There are many benefits to writing and promoting yourself on a popular, well-established blog or website. This exercise is a great chance to connect with a more extensive content creator and reach a new audience. You can link your post back to your website for more traffic.

StickyLeads

Are you ready to launch a new website and want some help generating traffic? StickyLeads can help. Our experts can review what you’ve created and recommend the best way to promote it and generate more website conversion. Contact us today at 757-390-0748 and see what we can do for you.

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Why A High-Converting Landing Page Is Not Enough

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Why A High-Converting Landing Page Is Not Enough

Adopting a “landing page only” digital marketing strategy to get opt-ins and drive sales with aggressive CTAs (call to actions) may sound easy and great for conversion—but it doesn’t cut it in the long term. Instead, every business needs a website with a high-quality and great converting home page. A well-designed website should precede any marketing or lead generation efforts. Here is how to increase your website conversion rate.

Website Conversion: Homepage vs. Landing Page

What is a landing page? And how is it different from a homepage? In digital marketing, a landing page is defined as a standalone web page designed with the sole focus on convincing someone to take a single action. It’s where visitors ‘land’ after clicking on an ad elsewhere.

On the other hand, a website homepage is typically looking to highlight the purpose, services, and benefits of a business. It tells visitors who you are, what you have to offer, why you are different, and the next step to take. In a nutshell, a homepage helps build trust with potential customers.

Why You Need a Website with a High-Quality Homepage

The importance of a homepage for sustainable website conversion is explained by the Zero Moment of Truth (a concept coined by Google). It suggests that customers who land on your web page (i.e., people in the First Moment of Truth) tend to take a step backward to clarify whether you are trustworthy.

When customers step back to learn more about a company, but they discover that there’s no website, they’re likely to lose trust. Some questions that may arise in their minds include: “Why doesn’t this company have a website?” “Are they trustworthy?” “Why are they cutting corners?” “How am I supposed to give them my money when there’s barely enough information about what they have to offer?”

Thriving in the online marketplace is more than shoving CTAs down the throats of prospects via landing pages – you also need to build trust with a high-quality homepage. According to the 2019 Edelman Trust Barometer, 7 out of every 10 customers are likely to stop buying a well-marketed product if they don’t trust the company behind it.

A website homepage helps build customer trust by explaining your services/products, improving SEO, and highlighting the brand’s voice.

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What is the takeaway? Having a high-converting landing page is excellent. But it’s not enough. To take your website conversion and business to the next level, you need a homepage. Think of it as a partnership that minimizes lead leakage while positioning your business for long-term growth by building trust with prospects. For more on the best practices and strategies to improve your website conversion, contact StickyLeads at [phone].

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The 7-Second Website Conversion Test

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The 7-Second Website Conversion Test

Engaging visitors on your website is key to converting those visitors into customers.  Turning visits into money is the goal of a business website.  Whether you are selling products or services, attracting paying customers is how to grow a business.  A website can only do that if your homepage is finetuned to attract the people who are the ideal customers for your business.  Its been shown that homepages have less than 7-seconds to engage visitors leading to website conversions, or visitors move on.  

Website Conversion Test

A business’s website homepage has 7-seconds to answer these three critical questions about the company:

What is the business? 

Why should the visitor care?

What is the next step?

Homepage Purpose

A visitor may have seen an advertisement for your product or service.  They go to your homepage to see what kind of business you are. You have to use that visit to the homepage to:

Clarify the benefits of choosing your company

Establish trust with the customer

Direct the visitor on the next step to take

The information should be directed towards your customer avatar.  A customer avatar is defined as a detailed profile of your ideal customer.  The more complex, the better.  Know the gender, age group, education level, type of language used, their beliefs, how they think, their priorities, etc.  This thorough research will allow you to get into their heads, connect quickly, and give them what they need.  

Homepage Types

Depending on your business, your customer base may be broad or narrow.  When you have done the work to develop your customer avatar, you have a few choices on the type of homepage your business needs.  There are three main types of homepages.

Consumption.  This type of homepage is designed to maximize the visitor’s time on the page.  Media companies primarily use these.  The page is full of articles to read.  Some bloggers use this type of homepage.

Transactional.  This homepage has a distinct call to action (CTA).  The business wants the customer to act before leaving the page, such as signing up for a free trial.  Most companies use this type of homepage.  A standard CTA is to request the visitor’s email address to receive a discount or coupon.

Categorical.  This homepage is used for businesses that have two distinct customer avatars.  A company that buys and sells things may use this type of homepage.  The homepage will sort the buyers from the sellers and direct them to the appropriate parts of the website dealing with their different needs.

StickyLeads

As you can see, if you want a homepage that results in a high rate of website conversions, there has to be some deliberate thought and work done before the homepage is created.  StickyLeads can help.  Our experts can take you through the process and develop a homepage that will help your business grow.  Contact us at 757-390-0748 and see what we can do for you.

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What Are Call Tracking Metrics And Why Should They Matter To You?

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What Are Call Tracking Metrics And Why Should They Matter To You?

In this modern age, many types of data are tracked and analyzed. Marketers and businesses use online data to assess their audience accurately. Data is analyzed to target audiences with ads and marketing strategies for better website conversion.

However, one type of data is often overlooked. Call tracking metrics can seem unimportant, but this aspect of customer data is vital. So, why should you be looking into this crucial area of data?

The Importance of Call Tracking Metrics

Inbound and Outbound Calls

Call tracking metrics include many points of data. Primarily, the data relates to your business and any phone calls. This tracking metric traces both inbound and outbound calls. Every time a person picks up a call from your business or decides to call your business, it is tracked. Inbound and outbound calls can tell you a lot about your business.

For instance, if many customers call into your business, this could indicate that your ad campaigns are doing well and affecting your audience in a meaningful way.

Outbound calls can also be a good indication of success because clients input their phone numbers into your website and landing page. So, they are interested in hearing more about your business or ordering your services.

Duration and Volume

However, not all calls are the same. You need to look at other data to get a good idea of an ad campaign’s effectiveness with your audience. Call durations and the volume of calls made or dialed to clients can be significant.

Call volume is crucial because this will tell you the size of your audience. On the other hand, the duration will tell you how engaged your audience is with your content and business. The longer the calls are, the better this is for your business. This result indicates your ad campaigns are doing their job.

Alternatively, if the calls you get are short, this might be an indication that something is wrong. You either aren’t targeting your ads well or are not making sales like you are supposed to, despite having a large call volume.

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Overall, tracking call data through metrics is crucial for any business. You will find out where your calls are coming from and why they are being made. This data will give you a better understanding of your audience and the effectiveness of your marketing. So, go over this aspect of data with a fine-tooth comb. Need help analyzing your call metrics and website conversion? StickyLeads can help. Our experts can review the data and recommend improvements. Contact us at 757-390-0748 and see what we can do for you.

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Squarespace vs. WordPress - What's The Difference?

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Squarespace vs. WordPress - What's The Difference?

When it comes to website conversion, two of the more popular domains are Squarespace and WordPress. Both allow a company or individual to create a varied and versatile site to handle their needs. Both sites have their advantages and downsides, though, in the long term. WordPress tends to be the preferred site for people to use, but Squarespace has some distinct advantages.

Website Conversion Domains Compared

WordPress

The greatest strength and biggest weakness of WordPress are how incredibly versatile and customizable it can be when properly used. WordPress allows the user to design and adjust their site in a wide variety of ways. Besides just customizing themes, users can add visual and audio content, ads, shops, and almost anything possible they would need for the site to generate views, revenue, and sales.

The downside to all those features is that some web design knowledge helps create a site on WordPress. The sheer amount of options and interfaces can be overwhelming and often dissuades some from taking advantage of all their features. Some might even avoid using the site altogether for those reasons.

Squarespace

Squarespace has an advantage in that it’s much easier to pick up and utilize. This simplicity makes it better suited for those new to creating a site or who don’t want all the extra features provided on a domain like WordPress. The downside to that is Squarespace isn’t as versatile and thus can’t as quickly support a growing site that would need such additional features later on.

Still, for uncomplicated sites that don’t require many involved features, Squarespace is certainly worth consideration. Overall, however, it’s hard not to look at WordPress as the superior website conversion provider. The versatility and customizable nature of WordPress mean that pretty much anyone can do what they need. Though many bloggers use WordPress, it can do much more than that for those with the knowledge to take advantage of WordPress’s many features to build and perfect their website.

Squarespace may not be as versatile, but it’s a good start and easy to use. WordPress can be as involved or as simple as the user desires, and that means it has room for growth to suit the needs of expanding sites and companies. This growth potential is one reason WordPress is the superior domain, though it does take some effort to take advantage of its many features.

StickyLeads

Are you unsure which domain to use for the best website conversion? StickyLeads can help. Our experts can review your present and future business needs and give you a recommendation. Contact us at 757-390-0748 and see what we can do for you.

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Website Homepage vs. Landing Page

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Website Homepage vs. Landing Page

Preparing websites for business can be an involved process. This difficulty is genuine for your website’s links and connections through advertisements. While a great way to generate business, website conversion can prove more problematic than anticipated if not done correctly.

Website Conversion

A big part of directing traffic from ads is understanding the terminology. Homepages and landing pages are the two main website pages to track. Both are vital to an online enterprise, but they also have different goals. In simple terms, a homepage is the base site for your enterprise. A landing page is where a link in an advertisement or blog post leads to a page determined by said link.

Homepage

One mistake is having links in advertisements take a customer to the homepage. As the name implies, a homepage is the starting point of your online business endeavor. It’s where new users and prospective clients see what you have at a glance. It’s the elevator pitch of your business. It needs to be general and easy to navigate to other pages on your site or domain so that the curious can learn more and make decisions.

Landing Pages

However, landing pages should have a much tighter, controlled goal. If the homepage is the elevator pitch, a landing page is a proposal for a job. Leading to the homepage through landing pages can be less than ideal. A useful landing page places the offer on the table related to the link that brought the user to the website. Landing pages are where you’ll make conversions.

Know the Difference

The home and landing pages do, unfortunately, get mixed rather frequently. Many links in ads and blogs lead to the general, all-purpose homepage instead of a more specific page, which would increase the likelihood of sales. Homepages need to be generalized because anyone and their mother can stumble upon them or look them up via a quick search. Landing pages have the chance to specialize the site based on the ad or blog you’ve commissioned to garner sales. The increased website conversion potential for landing pages is vital for online advertisement. It’s also why it’s essential to know the difference between a landing page and a homepage and create ad content for each.

StickyLeads

Are you still confused or want to know more about the effective use of landing pages? The website conversion experts at StickyLeads are here to help. We’ll recommend ways to use your advertising dollars wisely. Call 757-390-0748.