#converting visitors

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What's The Deal With Mobile-First Indexing?

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What's The Deal With Mobile-First Indexing?

Google now bases site rankings only on the mobile version—and it’s easy to see why. Over the last few years, Google has demonstrated deliberate efforts to make websites more mobile-friendly owing to behavior trends. According to Statista, mobile devices accounted for more than 60% of Google search engine visits in 2019—up from 34% in 2014. As more people rely on their smartphones to navigate the internet, Google believes that websites need to reflect the trend.

Website Conversion & Mobile-First Indexing

Mobile-first indexing is the latest development in Google’s push towards making the internet more mobile-friendly. But what does it mean for website conversions? And what should site owners do about it?

What is Mobile-First Indexing?

As the name implies, mobile-first indexing means that Google will use the mobile version of a site as the starting point to determine rankings. Although the move was widely implemented in March 2021, it’s nothing new. Any site created after July 1, 2019, has mobile-first indexing enabled by default. (Please Note: This does not necessarily mean that having a mobile version is a must—but it’s highly recommended for improved website conversion.) Google will still use the same index to show the most relevant URL (mobile or desktop) for a search query. The only change is in Googlebot’s prioritization when crawling and indexing pages.

What Next? – Best Practices to Improve Website Conversion

The switch to mobile-first indexing is automatic and doesn’t require any action on your part. However, site owners are advised to take any necessary measures to optimize their websites to leverage this update to Google’s algorithm. Here are some suggestions to consider for better website conversion in the future.

Responsive web design is the way to go. The content of a website should adapt seamlessly to the different window sizes and screens.

The content in mobile versions and desktop versions of a website should be identical, including links, videos, images, titles/descriptions, structured data, meta tags, and even the error page status.

Check and optimize mobile performance—including page load time and quality of images/videos.

StickyLeads

Generally, site owners must ensure that their websites are mobile-friendly and they index well. An excellent place to start is to review the mobile friendliness of your site. (Click here for the test link.) But keep in mind that there are tons of other factors necessary for improved website conversion—and StickyLeads can help. Our team of digital marketing experts leverages the best practices and latest developments in the industry for your success. Contact us at 757-390-0748.

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Why A High-Converting Landing Page Is Not Enough

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Why A High-Converting Landing Page Is Not Enough

Adopting a “landing page only” digital marketing strategy to get opt-ins and drive sales with aggressive CTAs (call to actions) may sound easy and great for conversion—but it doesn’t cut it in the long term. Instead, every business needs a website with a high-quality and great converting home page. A well-designed website should precede any marketing or lead generation efforts. Here is how to increase your website conversion rate.

Website Conversion: Homepage vs. Landing Page

What is a landing page? And how is it different from a homepage? In digital marketing, a landing page is defined as a standalone web page designed with the sole focus on convincing someone to take a single action. It’s where visitors ‘land’ after clicking on an ad elsewhere.

On the other hand, a website homepage is typically looking to highlight the purpose, services, and benefits of a business. It tells visitors who you are, what you have to offer, why you are different, and the next step to take. In a nutshell, a homepage helps build trust with potential customers.

Why You Need a Website with a High-Quality Homepage

The importance of a homepage for sustainable website conversion is explained by the Zero Moment of Truth (a concept coined by Google). It suggests that customers who land on your web page (i.e., people in the First Moment of Truth) tend to take a step backward to clarify whether you are trustworthy.

When customers step back to learn more about a company, but they discover that there’s no website, they’re likely to lose trust. Some questions that may arise in their minds include: “Why doesn’t this company have a website?” “Are they trustworthy?” “Why are they cutting corners?” “How am I supposed to give them my money when there’s barely enough information about what they have to offer?”

Thriving in the online marketplace is more than shoving CTAs down the throats of prospects via landing pages – you also need to build trust with a high-quality homepage. According to the 2019 Edelman Trust Barometer, 7 out of every 10 customers are likely to stop buying a well-marketed product if they don’t trust the company behind it.

A website homepage helps build customer trust by explaining your services/products, improving SEO, and highlighting the brand’s voice.

StickyLeads

What is the takeaway? Having a high-converting landing page is excellent. But it’s not enough. To take your website conversion and business to the next level, you need a homepage. Think of it as a partnership that minimizes lead leakage while positioning your business for long-term growth by building trust with prospects. For more on the best practices and strategies to improve your website conversion, contact StickyLeads at [phone].

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Why You Need to Have A Business Strategy Set Before You Start Creating Your Home Page

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Why You Need to Have A Business Strategy Set Before You Start Creating Your Home Page

In this day and age, having a business website is more of a necessity than a luxury. But not just any website – it needs to be optimized for improved website conversion if your business is to stand out in the increasingly crowded online space.

Website Conversion

One often overlooked yet potentially game-changing tactic to creating a high-converting website is basing it around the business strategy. If you try to design your home page first then decide on your business details, you’ll likely end up editing and redesigning a ton of elements later on. It’s crucial to bring the business strategy into the home page design for better website conversion based on experience and industry best practices.

Tips to Integrate Your Business Strategy into a Website Homepage

The underlying goal of a business home page is to achieve high web conversion rates. For this, a business must attract the right audience and address their problems. Incorporating your business strategy into web design is one of the most effective ways to bolster conversion rates.

What is the Purpose of the Business?

What does the business offer? Who is it designed to help? What is in store for the target audience if they buy into the product offering? The business’s causal purpose (i.e., the mission statement) must be highlighted on the website home page to resonate with the target audience.

Narrow Down to the Ideal Audience

What is your target market segment? The idea is to craft a home page tailored to the target audience’s specific needs, including their level of awareness regarding your business offering. A startup designing its home page similar to that of a well-established business is not practical since the respective customers are at different awareness levels. It’s essential to understand the target audience’s viewpoints and their evolving needs for improved web conversion.

What is Your Competitive Edge? – Differentiation

When crafting a business strategy, business owners typically find ways to make their products/services unique. This uniqueness helps turn a stranger or prospect into a loyal customer. The same ‘differentiation zeal’ should be translated into the home page design. Let visitors know why they should choose your product over another.

Stand Out from the Crowd with Impactful Promises

In addition to product differentiation, a business’s home page should highlight a set of promises to reassure the audience. These promises are tied to the business strategy—and they should be both convincing and attainable. For example, the copy on the homepage should highlight why you’re the go-to business for a particular service or product. A good idea to create and sell promises is to understand the target audience’s frustration based on their experiences with similar businesses and address them.

Sticky Leads – Revolutionize Your Business Home Page

Your business website or homepage is at the core of your online identity. For this reason, businesses must have a business strategy before designing a home page. If you’d like to learn more about how you can supercharge your home page for improved website conversions, give StickyLeads a call at 757-390-0748.

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Common Website Conversion Issues And How To Remedy Them

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Common Website Conversion Issues And How To Remedy Them

Online businesses all want their visitors to convert, but some still experience conversion issues. You may be stuck as to how to fix these website conversion issues. Here are some common problems and how to fix them for better website conversion.

Most Common Website Conversion Problems

Checkout Issues

If it’s hard to checkout, the visitor will give up, and your business loses money. Paying should be quick and as easy as possible. One easy remedy is Google Address Lookup, which can save the user time filling out multiple address lines and avoid shipping errors from typing mistakes.

Clunky Search Function

The website search function should accurately handle searches that aren’t directly related to a product’s title. Speed is critical. If the search takes too long, the visitor may go elsewhere for a better experience. Try using a rich JavaScript overlay to speed it up.

Abandoned Carts

Many businesses only send one abandoned cart email. You should be sending three minimum – once after an hour, another after 24 hours, then another after 48 hours. Customer service should call the customer if it’s a high-value cart. An exit popup can convince customers to finish the transaction. It would be best if you had remarketing target audiences in place on both Facebook and Google, as well as a Facebook Messenger abandoned cart series.

Vague Product Pages

Today’s customers want accurate and complete information on product pages, including the cost of shipping, supplement facts, or an ingredient list. Take feedback from customers, so you know what to improve.

Not Enough Focus on the Customer

Most businesses focus on themselves too much. Ask your customers, through phone, email, or messaging, what they would like to see that would make them convert more. You can tweak your website all day long, but your customers are what’s important.

Playing the Short Game

Many businesses set up their website once and then never tweak it again. Be on the lookout for potential problems or roadblocks in website conversion. If your website becomes too slow, think about upgrading it. If you see a gap, think about what you can do to fill it, perhaps with some app or extension. Never settle because it’s never perfect.

A/B Test Your A/B Tests

Before creating assets or writing a program for an A/B test, try writing it out on paper first and show it to friends and colleagues. Do they understand it within 30 seconds, or does their lack of context make it confusing? Make it as easy as possible for a new visitor to know what you’re trying to say and sell.

StickyLeads

Do you need some help with website conversion? The experts at StickyLeads can help. We can analyze your website and recommend changes that will increase conversions and your bottom line. Call us today at 757-390-0748.

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The 5 Best Places to Invest Your Website Marketing Budget

The 5 Best Places to Invest Your Website Marketing Budget

[responsivevoice_button voice=”US English Female”] Guest post by Marlena Stoddard

Websites used to be low-priority expenses where businesses mostly shared contact information and a little about their services. Now, company websites need to make positive impressions with thousands – or hundreds of thousands – of visitors.

In today’s market, it’s not enough for your website to merely “do the job;”…

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Online Business Tips: How to Consummate with-it Internet Marketing

There are two rig that happen when an online consortium goes through the internet marketing process. One, its background generates lots apropos of traffic at any rate barely satisfy the visitors to customers and duet, it does not get as oversupply traffic as the first, aside from gets role leads that turns into customers. Which re the two do you envision is altered?<\p>

The first scenario is focused on getting distinct visitors while the second is focused on converting visitors as far as customers. Obviously, the second outline is gamester because this is generally the goal of internet marketing - gaining customers. <\p>

Most online business tips executive officer you generate job until your site, but if these visitors crave not grace customers, it leads to nothing. To turn your site visitors to customers, scout the simple advice below:<\p>

• Create headlines and subtitles that are relevant up to the visitors' searches. The first online business tip here is in consideration of remember that visitors have a short attention span so immediately prevail with them so that hang around and read to boot through the content written in your headline and head up. Let them feel that they are inside the open place considering the term that they are searching for. <\p>

• Engross appertaining and high-quality content. Visitors may give the ax off less your site if they read poorly-written content. Always discover sure that you write high quality content that is full of arrangement for the gate-crasher; not unblemished sales talk or pure marketing. <\p>

• Always add a "Call Upon Action". This is critical in converting visitors into customers. A true to reality "Click here to ruffle more fortran about the product" pale "download 'Name with regard to the Product' here" is enough to make known the visitors to do more or less with what he or she have read. <\p>

• Be in existence straightforward in your Call to Action. Stand clear in relation to what you want your visitors to play by ear endwise. Make sure that you tell them faultlessly what they have in do in response in contemplation of your message. Just make the article simple and straightforward; rather than bombarding them with lots as to options or tutorial that store be confusing. <\p>

• Add an enchanting image. Aside from the text content, images can also help generate sales; as long as they are enticing and follow the standard rules (no racism, no hate, no traverse, not scandalous, etc). Choose carefully the images you say and arm that they entice visitors into use your product\service. <\p>

The basic idea about these online business tips so as to internet consumer survey is in transit to do more than just marshal information or quality agreeable to the visitors. Remember that your site is there as long as him have something to offer, so maximize its content from conversion while giving your visitors a good and appreciated experience. <\p>