#stopandtaste

[annalisaillo]

They let me fly my geek flag for this packaging design! I have fond memories of swigging root beer and playing arcade games at the old location of @newhollandbrew when I was a tiny kiddo while my dad was geeking out about craft beer. Also, the beer is really great too! #newhollandbrewing #newhollandcrew #packagingdesign #8bit #arcadegame #spaceinvaders #hops #craftbeer #stopandtaste #annalisailloart #pixel #neon #retro #pewpew #ipa #hoptronix #80s #dayjob #packagingdesign

[annalisaillo]

I'm judging an employee cocktail competition. My qualifications? I drink. #Newhollandcrew #stopandtaste #sendfrenchfries

[annalisaillo]

Great beer in great new packaging. So stoked. So orange. #whitehatter #graphicdesign #packagingdesign #craftbeer #Michiganbeer #stopandtaste #newhollandbrewing #annalisailloart

[annalisaillo]

So this has been the over a year project at work that has been challenging, fun and incredibly educational. The marketing team (my gang) at @newhollandbrew has rebranded ALL of New Holland's beer packaging. It's bright as hell, clean and fun. These are the first bottles to get labeled with #whitehatter. Also featuring my reflection and my cute as heck boyfriend @nathanschumacher in the background. Thank you team for dealing with this very stressed out art diva. I need a nap. #newhollandbrewing #newhollandcrew #packagingdesign #graphicdesign #craftbeer #stopandtaste #yay!!! (at New Holland Brewing Co.)