The so-called TikTok Era
In today's society, we faced so much from technological stimuli, it has become increasingly difficult to maintain a conscious consumption of clothes, games, utensils, among others. This difficulty comes from the social pressure related to fashion and the influence of social media in the consumerist market. This is the so-called TikTok Era.
Fashion today is directly related to digital media, period. Such a relationship facilitates engagement and marketing in relation to the products made by some brand. For example: If Gucci has a fashion show presenting its new collection, this show will automatically be advertised on Youtube, Twitter, TikTok, Instagram and other social media. Cases like the ones mentioned in the example happen daily, either with a singer who wore such a piece of clothing in one of her music videos, or with an actress who dyed her hair a certain color; these simple movements move the fashion industry gradually, like a domino effect. If today, a model wears a hat made of salami and says that this is the fashion now, thousands of other people have appeared with salami hats all over the place just because it is the fashion, leaving aside their own personality, their own style, and their personal tastes. After all, who in their right mind would wear the JW Anderson pigeon bag or the Balenciaga garbage bag if it wasn't fashionable? In the end, that's it. Sometimes we let ourselves succumb to the desire manipulated by the consumerist market and forget that what really should matter is nothing more than the simplest: our well-being and the well-being of our planet, which has been suffocated with such a huge amount of garbage we produce. Maybe, if we could stop looking only at our compulsive desires, we could achieve conscious consumption in the Tiktok era.
Developed by Mariana Henriques de Almeida, a student from Rio de Janeiro.