Whats on your 'For You Page'?

Our Project aims to analyze the way we are stimulated to consume from the fashion industry through social media, such as TikTok.

[whatsonyourfyp]

Conscious consumption during the TikTok EraConscious consumption during the TikTok Era

I think it’s very important for us to talk about conscious consumption today. The consequences of over-consumption are very dangerous for us, so we need to reflect on some questions like the human rights in the fashion industry and the impacts on the natural world. Considering that in our time social media has a strong impact on our ways of consuming, I don’t think we can talk about conscious consumption today separately from the role of social media. Now the TikTok is one of the biggest social media in the world. It was created especially for young people who use social media a lot for all activities, even shopping.

Today one billion people use this social media and Brazil is the second nation in the ranking of users in TikTok. According to TikTok the majority of the users are between 16 and 24 years old. In addition, Brazilian users stay on this platform for more than five hours a day. One of the incredible data is that a quarter of users see the goods on post and soon after go shopping to buy that.

In my opinion we need to challenge social media, like TikTok, influencers and world-famous brands to take responsibility for conscious consumption. It’s necessary to show for the users more information about the conditions on which the goods are made for example. Also it is a good idea that TikTok promote campaigns about key issues in the conscious consumption, inviting influencers to talk about that in your posts.

I don't believe that it’s possible to overcome this problem without a big change in the model of society, but it’s possible to reduce the damages with collective actions and compromise assumed by the key economic actors.

Developed by Luciana Ximenes, an architect and urban planner, from Rio de Janeiro.

Data source: https://www.shopify.com/br/blog/tiktok-brasil

[whatsonyourfyp]

A new era 

The capitalist world constantly encourages us to create new consumption habits, even stimulating an exchange of social relations between commercial relations. Currently, social networks are increasingly advancing in the commercialization process, thus becoming a new marketing product that is expanding more and more. The era of social networks, in my opinion, significantly influences consumption and mainly unconscious consumption, not bringing reflections on its production, labor, and final destination of consumer products.

My personal and family experience about the lack of reflection on consumption has significantly influenced my observation regarding the clothes I see, the stores I buy, my daily diet, and even the components used in basic hygiene products. I’ve been careful with the products I buy because I may be financing companies that work with slave labor and use substances that harm the environment, which I want to avoid

These questions started to be reflected by me when I started to study in the English course on conscious consumption, mainly in the world of fashion. So, I started to think about what I wear, how I eat and what I’m consuming. Furthermore,  I’ve started to research more about the place of manufacture, the labor used and the components used in the products I consume.

I am currently looking for ways to keep myself up to date on conscious consumption and I have no doubt that the influence of social networks in my everyday life is a great challenge that I must be constantly working on. I believe that the best way to adopt conscious consumption is to reflect on how the capitalist system works and seek ways to build frequent questions about personal needs. It is also important to look for influences and authors who work with a critical view of consumption to support a critical construction based on social reality.In this way, we can understand that the relationship between consumption and social networks can be established, as long as it is critical and reflective.

Developed by Vitória Crescencio, a student from CLAC.

[whatsonyourfyp]

The road to conscious consumption during the Tik Tiok era

We live in an era where social media is on the rise and people are always connected. Social media influences behavior, tastes, and even style, becoming much more than communication. Tiktok has come a window for selling products in different ways and now we have influences stimulating (in a veiled ways) people to buy constantly.

The word “recebidos” is very common to hear by the  influencers, and is a good way to explain these new ways to influence the purchase. We are constantly bombarded with the receipts of the day, and other day, and the other day. The marketing script makes us believe that we need products. Here are some examples taken from social media: ”you need this! is perfect and you will be beautiful in this”or “stop everything and look at this product! omg is amazing” We are stimulated to buy products that sometimes we don’t need. And the other day is very likely to be a new product to consume, because they follow trends. I think this is a big problem in this industry, to stimulate people to over consume trends that in the future will disappear.

Although I believe it is possible to reverse this situation, first we need to detox the influencers and all social media. In order to do so, always ask the question “where does this product go next? In the trash or in nature? We need to question ourselves about the life of the products. After that, we need to detox ourselves, following people with more minimalist thoughts and who cares more about consuming less, like “Nátaly Neri '' an influence who thinks about sustainability and conscious consumption. We need to create a more critical look about what is presented to us in the TikTok and in other social medias.

Developer by Ana Cruz,  Product Design and Developer.

[whatsonyourfyp]

Tiktok buys you.

The most used app nowadays is TikTok, which since 2016, when it was launched, has been downloaded more than 3.5 billion times in app stores like the Apple Store and Google Play.

Having the daily mark of 1 billion active users daily, the social network giant encompasses videos of different genres; cuisine, music, lifestyle, beauty and shopping. Yes, shopping. Companies are increasingly focused on advertising their products through the social network and attracting buyers through digital influencers. People who, like all of us, also use (or not) the products and pass on the vision of how to use, why, what is the usefulness or improvement of a product.

A lot of money is spent around the 15 seconds of advertising, but it is enough time to generate in the buyer the need to have what in some cases, there is no need. Tiktok generates consumerism in the user unadulterated by the mere pleasure of following a trend or wearing clothes similar to the super well-produced influencers.

It's dangerous to think that such a short but still very well planned video has the power to make us buy products and spend money so easily.

[whatsonyourfyp]

For you... shopping cart

Thinking about consumerism, for me, tik tok has been more and more a stimulator of that. Their users are everytime bombarded with trends like bulkhall or products that you can’t live without, being invited to buy some things that you wouldn't buy if you haven’t seen. We have some trends that consist of buying things just by the memes about funny, useless, and very cheap things that we can buy mainly from China. But not only that. Videos showing clothes, makeup, shoes, school supplies, and many other things, from varieated stores, are very popular too. Many times these videos are made by creators promoted by brands or stores. Tik tok has become an important tool of publicity, and it has been made using famous influencers to promote their products. So I guess many people are influenced to make videos showing their purchases or making reviews not only because this type of content is very attractive and popular, but hoping one day being paid by some brand. It occurred on many other social medias, but on tik tok everything we see is very fast and intensive, the videos are very short, so we consume a larger quantity of content in less time than on youtube, for example. I don’t judge who produces these videos following these trends or even being paid to do this. But I guess these type of content are problematic by many factors, mainly because we don’t need a society more consumerist than it already is. The excess of consumption generates a lot of trash, because many of things that are easily discarded, the most part aren’t recycled, and even if it were, the pollution occurs since the production and transport. I believe people should be a little bit more conscious not only about what we consume, but also about the kind of thing that we encourage on the internet. But we know the big brands and stores will not care about these questions, because have people buying a lot of their products is good for them.

(developed by Gabriela Moreira)

[whatsonyourfyp]

THE CONSCIOUS CONSUMPTION and the influence of social media in our daily lives

Today, among the existing platforms, TikTok is one of the main social media. It is a simple app, viewed and shared by many people. TikTok uses the users' language in order to understand their preferences. It makes them feel part of a community, and with this, it has the power to influence their lives, dictating fashion trends and customs, and pushing consumerism to these people.

However, we cannot consider social media as solely and exclusively responsible for consumerism. Consumerism already existed before the rise of social media. In fact, consumerism was increased by the social media platforms, which made that process much easier. We used to have to go personally  to a store to buy something, today we can do the same thing without leaving the house, using only an app on our cell phone.

In my opinion, it is possible to conciliate conscious consumption and the influence of social media in our daily lives. But to achieve this feat, we just need to adopt, and put into practice, financial education in the school curriculum. One of the cross-cutting themes present in the Common National Curricular Base (BNCC). With this practice, we will turn people into aware consumers of all decisions involving money, prepared to make the right decisions about finances and consumption.

In order to raise public awareness for the social and environmental problems that current patterns of consumption are causing, the Ministry of the Environment established the Aware Consumption Day.

The date, created in 2009, aims to raise public awareness about the social, economic, environmental, and political problems caused by excessive consumption, as well as to alert people to the fact that we need to learn to produce and consume goods and services in a different way than we do now.

Developed by Samuel dos Santos Pereira, I am a student in CLAC's English 3 class, I am from Rio de Janeiro.

[whatsonyourfyp]

The so-called TikTok Era

In today's society, we faced so much from technological stimuli, it has become increasingly difficult to maintain a conscious consumption of clothes, games, utensils, among others. This difficulty comes from the social pressure related to fashion and the influence of social media in the consumerist market. This is the so-called TikTok Era. 

Fashion today is directly related to digital media, period. Such a relationship facilitates engagement and marketing in relation to the products made by some brand. For example: If Gucci has a fashion show presenting its new collection, this show will automatically be advertised on Youtube, Twitter, TikTok, Instagram and other social media. Cases like the ones mentioned in the example happen daily, either with a singer who wore such a piece of clothing in one of her music videos, or with an actress who dyed her hair a certain color; these simple movements move the fashion industry gradually, like a domino effect. If today, a model wears a hat made of salami and says that this is the fashion now, thousands of other people have appeared with salami hats all over the place just because it is the fashion, leaving aside their own personality, their own style, and their personal tastes. After all, who in their right mind would wear the JW Anderson pigeon bag or the Balenciaga garbage bag if it wasn't fashionable?             In the end, that's it. Sometimes we let ourselves succumb to the desire manipulated by the consumerist market and forget that what really should matter is nothing more than the simplest: our well-being and the well-being of our planet, which has been suffocated with such a huge amount of garbage we produce. Maybe, if we could stop looking only at our compulsive desires, we could achieve conscious consumption in the Tiktok era.

Developed by Mariana Henriques de Almeida, a student from Rio de Janeiro.

[whatsonyourfyp]

TikTok's influence on personal consumption

Consumerism is related to excessive consumption, that is, the purchase of products or services in an exaggerated way, the profit of companies, and economic development. The alienated consumerism of industrialized products grew considerably after the Industrial Revolution, and currently, social networks play a fundamental role in influencing the purchase of products. People, influenced by the media and the mass media, are bombarded with information that is mainly aimed at consumers, as is the case of TikTok. In this very famous social network, influencers feed this excessive consumption through trends, for example, influencing people to buy unnecessarily.

 When you buy something without the need to have it, it increases the accumulation of goods and products, that ends up becoming garbage. Therefore, causing impact on the environment through the large amount of waste that is produced, which most of the time has no destination. Consumerism can also affect a person's health, as this entire buying process can create a feeling of attachment to a particular product and the person cannot get rid of it. Consumerism is a kind of disease too, and one that few people pay attention to.However, despite all these consequences that TikTok can cause in someone's life, it is possible to use this social network and consume it consciously. Some trends can help us find a product that we wanted for so long with a good price. Conscious consumption is very important for a person's well-being. The ideal is to buy only what you need, always. In addition, it is favorable to buy clothes with a long shelf life, buy clothes from sustainable brands, shop from thrift stores, and other different resources to always consume consciously. With this, besides reduce impacts on the environment and financial life, you do not develop cumulative disorders.

Developed by Rodrigo de Oliveira Fabricio, a student of Public Management from UFRJ.

[whatsonyourfyp]

Are we the consumption’s generation?

We are on Instagram, going through the feed of our friends' publications, when an ad appears between one publication and another. We click on a video on YouTube, but before it starts (in the middle and at the end too), more ads. We can think of multiple apps that constantly show ads to the users.

But thinking a little more, we have to reflect that an exchange is happening: You don't pay to have the service (after all, you don't pay to have the app installed on your device) but in return, you watch the ads. The phrase made famous in the documentary “The Social Dilemma” (Netflix, 2020) fits perfectly here, “If you don't pay for the service, you are the product”.

It works more or less as follows: A service is created, the creator of the service seeks people to use such a tool and at the same time they look for advertisers offering these ads precisely to their users as potential buyers. The dynamics of social networks and their worldwide reach provide this dynamic. But does that make us the consumption’s generation?

I don't think so. It is not the first time that the relationship between seller and buyer is strengthened: The radio made advertisers talk to more people about their products; the TV enabled the demonstration of different products, expanded by satellite transmissions and the ideological dispute between capitalism and communism started. the internet follows the relationship of shortening the distance between sale and purchase and expanding the number of possible customers.

So, in a way, this isn't new. But that doesn't mean that this shouldn't be seen as a problem. On the contrary, the new is found in the “influencers” that facilitate the purchase of the advertised product, post that you need to have a certain product, a novelty that reinforces the old habit of overconsuming.

But what should we do? There isn’t an easy formula. The education of conscious consumption continues as the most lasting way to be worked on. Attitudes such as recycling and reuse, in order to make  clear the damage in the extraction of raw materials at one end and the pollution of the environment at the other end, have been effective strategies. Another strategy is to pressure brands into more sustainable and healthy policies, as none want to have their company's image linked to negative aspects. All of the strategies mentioned need to be taken into consideration, so that  the Futurama animation doesn't come to our reality, in the TV show,  the ads that are inserted in the middle of sleep.

Luiz “Pereira” Henrique is a Master in Education and a third-year student at CLAC/UFRJ and loves to laugh, eat, study and share his knowledge with others.

[whatsonyourfyp]

We NEED more consciousness toward  consumption

The film “Matrix”, presents how the influence of social media contributes to create an environment for people to consume excessively. Just like in the film, I believe that social media stimulates consumption through short videos, because they  present “trendy” products and their uses “unboxing”, videos, stimulate and induce people to buy things, even if they aren’t going to use it. Considering that, TikTok can also influence people to have other consumption patterns, like conscious consumption, and the influence of social media in our daily lives.

In the film “Matrix” presents people living in different accomplishments/bubbles, based on matrix programming. The reality presented in social networks is like that. We can compare our reality with different bubbles in social media, when our tastes and likes are studied and stored, creating a pattern about us, an algorithm, which allows us to select the stimulus for product advertisements, thus increasing the chances of us buying, since they will be things that correlate with our initial interests. Then social media, like Tik Tok, creates a pattern about us, and  many people make videos of unboxing, showing the new product, and making their content to people believe that they “NEED” that product, some trends are just an excuse for consumption. 

I like to follow makeup and fashion trends. The problem is that some tiktokers publishes constantly new things, and always bring makeup of different landmarks, stimulating the consumption of all these products even though they all have the same function. Also, the tiktokers bring things in other areas, like technology. They present “planned obsolescence”, things that are made for during a determinate time, and after this, new technology emerges. Ticktockers are  promoters of the new technology, inducing people to exchange their electronics, in the release of current versions. Even tough the products present a small change in functionality.

            Therefore, I think creating an environment for conscious consumption during the Tik Tok is possible through the consciousness of the tiktokers, and the stimulus of this type of engagement. Creating a “matrix” positive for the conscious consumption to  show the impacts of the overconsumption.

Developed by Juliana Brito, a student of english III  from UFRJ/ Rio de Janeiro.

[whatsonyourfyp]

Consuming TikTok

In the new internet Era, people and many diverse groups like to watch videos on various platforms, one of these platforms is known as TikTok. The internet was created to facilitate life, with research, shared information, and various other actions but, now, it’s used as a showcase of many things, as presented in the app. These actions stimulate people to buy unnecessary products, which results in more consumption and waste of natural resources. 

First of all, it can be said that overconsumption started when England and the Industrial Revolutions stimulated mass consumption, and these thoughts spread all over the world. Furthermore, with the internet and social media growth, users perpetuated consumption. They did that by overbuying online, because it is too easy to shop nowadays, just one click is necessary to get everything you want, therefore increasing consumption. 

Diverse influencers, sponsored or not, make a lot of videos buying and showing their products, encouraging their viewers to buy too. These videos, with fun music and striking titles, result in a trend for consumers to purchase products they never will use. And these consequences are the big problem, TikTok and other media are impairing the balance of society, consumption and nature.

In contrast, you must be asking “How to be a conscious consumer during the TikTok Era?” and this is a big point. It’s difficult to see people buying and not be inclined to buy as well, but ask yourself  “Do I need this product?” and “Will I use this product?” It could be the start.  

Overall, many people are becoming aware that the big problem is overconsumption and are adopting ways to consume less. One of these ways is minimalism, that’s the people living with few things. In addition, it also has the "Zero waste generation" movement, to reuse and transform different things, and many other forms to be more sustainable. Therefore, society can live and use TikTok more consciously.

Developed by Carolina Gama Taveira, a medicine and Clac student from Rio de Janeiro.

[whatsonyourfyp]

Conscious consumption during the TikTok Era

Hey guys,

First of all, I would like to point out that Brazil is the second country that uses TikTok the most in the world, second only to China. In addition, Brazilians spend a considerable amount of time on the app: around 5.4 hours a day. These data indicate that the Brazilian presence on TikTok is massive, and that there is a lot of space to promote your product and buy a product. With this data, and the fact that we are facing a pandemic, in which the government helps Brazilians with 600 reais, the consumption of products becomes ever greater.

A second point is that social networks have changed the way of selling and the consumer profile. The faceless mass to which marketing and advertising campaigns were directed today has a face, opinion and characteristics. In this way, it is the content and information that is searched that will determine your purchase or the content that appears to you. Social networks influence the purchase decision of 77% of Brazilians.

Finally, I do not believe that it is possible to conciliate conscious consumption and the influence of social media in our daily lives. I believe that the fact that Brazilians spend a lot of time on social networks allows mapping to be carried out on the types of users and that in the future there may be a law imposing a limit on the type of information that applications can have on people.

Developed by Jonatha Jardim, a production engineer who lives and sees the effects of social media in a favela in Complexo da Maré.

[whatsonyourfyp]

Under Pressure: Capitalist System Versus Ideas for put off the End of the World 

And who am I? 

That’s a secret I’ll never tell…

I know you love me.

XOXO

- Gossip Girl

Hi guys! 

Who here never wishes to be as our dear S or the queen B? And I’m not saying about the queen Beyoncé (although all of us wish to be as she too). I’m talking about our little sweets of the Upper East Side, their lifeStyle, clothes, and influence. I know “without money, bro”. About it I scream #metoo. But a thing can make us have a little taste of this “fabulous life”. Yes, I’m talking about social media. 

We have entered into a new era. The digital era, where – How the Capitalism system wants us to believe – anybody can get a winner’s life which includes getting  and spending a lot of money, has the power to influence other people. As our dear S and B did. However, becoming an influence digital can be a two-way street. You acquire some fame, get gifts and money, receive invites to parties, know new places, new people. But to catch up to an influence digital you also need to keep your content engaged, constantly creating content in a frequency more and more fast to keep up inside the trends. All of this in the same frequency that you need to give feedback to your commerce partners, influence other peoples to try to buy the products that you’re trying to sell, just to get a taste of your lifeStyle. As a result of this fast demand as influencers as users keep under capitalism pressure.

Now you must be asking “what’s the problem with that?” Let me tell you, we’re 8 billion people in the world, living in an era where many people try to influence somebody, some more, others less. Social media allows world engagement. As a World wide web. In contrast, the World recourse is finite, and I don’t want to be here when it finishes. How about you? Let's go, we can’t be selfish. How about our children? How about the future of other people? Doesn't matter? Sorry b, Sorry S but your lifeStyles are against  life.

Let me tell you something. As the text above said,  Social media “brought on a new era of over-consumption”. There's a connection to Overproduction. This match adds to the already-high levels of pollution and toxic gasses that contribute to global warming. The main industries that contribute to disaster effects of overconsumption and over production include: Fashion, Agriculture, Manufacturing and automobile industries.  That remind you of something? we’re talking about all sides of your life, our whole life captured and influenced by social media. I leave this reflection here, as the text above author, do you’ve been trying to change ways? As I said “I really believe that the example drags. So, change the ways, step for step, can be possible even with the impact of social media” and create ideas to put off the End of the World. 

Yer, maybe I could tell the secret

XOXO

- A

[whatsonyourfyp]

The social network Tik Tok was created in 2017 by a Chinese company, was consecrated in 2019, reaching important numbers of downloads, had its growth thanks to its appeal for viralization when users propose challenges in reproducing choreographies, imitation of famous people, instigating users to want to participate in the game, attracting mainly the young audience.

Tik Tok influences not only people's personal lives, but the entire form of consumption of its prominent users known as "influencers" who gain sponsorship from famous brands, the application has also become a powerful form of dissemination for small producers and merchants to show their products, taking advantage of the trends of games, making it possible to make a differentiated advertisement, very interactive and spontaneous, attracting

new clients, mainly young people. Videos that go viral reach a much larger audience, giving the opportunity to expose products for free.

With so much innovation and diversity of products and fashion being launched at all times, it is possible to understand why so many companies are looking to

Tik Tok to strengthen their brand and thus achieve higher levels of sales and consumption.

Clothes with platform name

This platform uses the symbol # hashtags as a way of giving greater visibility to the page, gaining a new audience, Tik Tok itself delivers to users who use the same # the tune of the subject, the relevance of the subject and that depends on the short duration or long, vying for the attention of users. Some examples of # used for fashion:

In Brazil, the most used hashtags for fashion posts are:

#lookoftheday

#look

#ootd

#femininefashion

#fashion

#trend

#trend

#style

#clothes

In general, Tik Tok dictates fashion, and therefore, due to the loyalty of its users, it is also possible to make the public aware of conscious consumption, presenting forms of sustainable consumption, recycling and disposal.

Developed by Clei Rodrigues/#clacufrj

[whatsonyourfyp]

Tiktok: How to use this app without affecting our planet?

During the 21st century, the internet was developed with the objective to store confidential data, because at this moment the context was the Cold War (U.S.A vs URSS) and this encouraged these world powers to search new forms to save important information. Today we use the internet for other purposes, such as connecting with people. No doubt, social media is very used nowadays and this is a consequence of the globalized world. But, now I want to highlight a specific platform for you: The TikTok, which is a virtual environment that allows the sharing of short videos. It is important to know the connection between this social media and conscious consumption. Related to this, this digital place must be used with wisdom by people to preserve the planet for other generations. However, sometimes it is possible to see problems of the TikTok Era in the world. So, let's discuss some issues involving this theme. The cultural industry, according to Max Horkheimer and Theodor Adorno, is media manipulation with the intention to generate profit. We perceive that these authors show the power of domination of the media to get more money. Notably, in the Tiktok we see this, because a lot of videos on this platform are produced to sell products to users. Unfortunately, the contents posted in the digital place increased the unnecessary buy by individuals, and this can strongly influence the society. This manipulation of this social media is unfortunate, because it stimulates garbage production and as a consequence the environment is affected. Soon, it is evident that we must know about conscious consumption to decrease the influence of the media in our lives. Moreover, on “Wall-e” - a movie produced by Disney - there is a lot of garbage on Earth and because of this the society has left the planet and it had to live in a spaceship. All this was done so that humanity would not suffer from the effects of pollution. With this idea in mind, we notice that this fiction shows that overconsumption can harm the world. Certainly, the TikTok Era influenced the increase of this problem because some trends are just an excuse for people to buy unnecessary products. However, it is possible to consume consciously in our digital period. For this to be true, it is essential for individuals to think about their actions before buying some item that they see on social media. Undoubtedly, this is excellent, because it preserves the natural resources from our house. Thus, the population can practice conscious consumption on this platform that causes positive damages to the place where we live. Therefore, we conclude that the Tiktok influences significantly nowadays to increase consumption. But, with wisdom we can practice conscious consumption in this Era and, as a consequence, the planet thanks. Consequently, negative effects caused by manipulation of this app may decrease currently.

Developed by Victor Loyola Pantaleão, a 19 years old student from Rio de Janeiro, Brazil.

[whatsonyourfyp]

How to develop conscious consumption in children during the modern times.

Helping children to develop conscious consumption nowadays is very difficult, as this new technological generation begins to have contact with unconscious consumption from a very early age, through social networks and with digital influencers. They teach children that they have to buy everything, that they have to have everything, and this is not part of the reality of many children. In my humble opinion, parents and family members have to help their children by putting time limits on social media and checking the content they are watching on social media.Parents have to use the word NO as their ally to raise awareness of the child since childhood, because the child cannot have everything and this can even mess with the child's psychology. It's not like the old days when the child watched cartoons on television and wanted a doll just because his friend has one, it was, easier to control the child in relation to unnecessary consumption. Nowadays the child wants to be like the digital influencer, wants to have his own beautiful house, wants to go to all the theme parks he goes to, wants to travel everywhere he travels, and wants to have all, more all the toys that he has. It is up to the parents to talk to this child and place him in the reality of life with love and affection so as not to create trauma in the child. In my time we were happy with little, we spent the whole day playing in squares, we played football, we rode bicycles, that was happiness. Our consumption was cheaper and more conscious. Parents, we have to start putting conscious consumption in our children's heads from a young age. What are you waiting for to start doing this?

Text Author: Jeferson Domingos Ramos english language student

[whatsonyourfyp]

Critique of overconsumption during the Social Media Era

Hi everyone,

Recently, I have seen a lot of people commenting about the negative impact of social media, over-consumption and conscious consumption. I have been reflecting and reading a lot about this subject and I would like to talk a little about it with you.

It is noticeable that social media, mainly TikTok, has a great influence on people's behavior, communication, lifestyle and ways of consumption.Tiktokers and influencers have a great impact on the lives of many people. They have the power to influence positively or negatively.

Tiktok is trend based, almost all content is based on fashion, dance, meme and transitions. But some of this content encourages people to consume in an excessive way. Some content creators try to keep up with or create the trend of the moment, through hauls, outfit challenges and clothing or makeup tests to stimulate people's interest in the products.

One of the big problems is that the trend changes very quickly and encourages people to consume more and more, but as these trends have a very short life cycle, it becomes impossible to keep up. In addition, this scenario enables the introduction of fast fashion brands, which generate numerous environmental and social problems.

BUT, in this context social media can influence positively, sure, unfortunately, we cannot forget that we live in a capitalist world, where there is great pressure to consume and produce in excess. So this is very difficult but it is NOT impossible. We can use social media to raise awareness and encourage people to adopt more sustainable and fair behaviors and practices for everyone

Conscious consumption is one of the solutions found to reduce excessive consumption. It constitutes practices that take into account, when choosing products or services, the environment, human and animal health, fair labor relations, issues such as adequate prices in relation to the work employed and brands that do not exploit nature.

It is important to emphasize that this practice is not accessible to everyone, as there is a considerable part of the population that does not have the power to choose what they consume and suffers from food insecurity, so it is also necessary to fight for issues of equality for all and an end to social inequality.

Developed by Johnny Emanuel, a student of Biology at UFRJ, communist, vegetarian and LGBTQIA+ from Nova Iguaçu, RJ.