#store analytics

[loveinstore0]

Important Metric that Needs to be Measured by Every Business! | By Aditya Goel | Tealfeed

To devise practical goals and plans for your business, you need to keep some important metrics intact. Here is why it is necessary for you t

A business metric is a quantifiable indicator used by organizations to track, monitor, and evaluate the success or failure of different business processes.

[responsive-retail-blog]

Retailers have set up cameras, motion sensors, and other gear to collect information about the buying behavior of their brick-and-mortar customers. According to market-research firm IDC, $1.3 billion will be spent on analytics software this year to make sense of the data collected.

Department-store chain Gordmans (GMAN) rigged one store with 35 cameras and tracked movements of 29,000 shoppers over three weeks. The footage was turned into heat maps showing which parts of the store were popular with customers and which ones they ignored.

Data were analyzed using software from RetailNext, then used to tweak layouts at more than 90 stores.