#strategy analysis

[charles-leclerc-official]

Mclaren "strategy" in Japan

I don't know if this has been said already.

But looking back the Mclaren pit strategy and their overall mishandling of the race was probably to 1. maintain the driver order and 2. avoid a Hungary 2.0 because of all the media critique they got over that.

They pit Oscar early which was a good call, however they immediately realized that this would undercut Lando as well. So they call Lando in too.

Which was a bad call. We saw with the way all teams tyres were holding up Lando could have gone long. They were more concerned about the driver order within their team then using their two car advantage at the front to try and actually do something against Max.

The advantage they had this race was having two drivers in the top 3 against 1. There are plays to make and they were on the right track with the undercut attempt. Calling in Oscar early to get Max to respond was actually a good play, if Lando had stayed out. Which also would have put Lando in clean air and likely offset a lot of the pace differential. He could have had a good chance to build a gap.

They said they brought in Oscar because bringing in Lando would have left Oscar out and vulnerable and him covering Charles and George was a priority, okay good that makes sense. HOWEVER they were also unwilling to play around with driver order which led to them rushing Lando in.

Then we have the "should they swap" of it all.

Should Mclaren have swapped Oscar and Lando. In hindsight looking at the data I think it's safe to say that neither of them were going to catch Max. Not without Max making an error that dropped him back a little.

Oscar did have better pace than Lando on the second stint on average. It makes sense that your slower car should not hold up the faster car.

The thing to do would be to swap the drivers see if Oscar could do better, then if not order another swap to re-establish the previous order.

I think the reason they didn't do this is simple. After Hungary I don't think they fully trust either driver to do that. At the very least the fact they were more concerned about maintaining the teammate order rather than making strategic plays that might haven given them a chance at the win suggests as much. So long as they are concerned about that they are in for a long season of second places and missed opportunities.

Again I think this comes down to a reluctance to alter the driver order via team strategy. I don't think we will see Mclaren have the teammates swap unless it's later in the season or there is a massive pace difference. I don't think they have a better method for handling something like Hungary again, their method is doing anything in their power to prevent anything like that from coming up so they just don't have to deal with it. But this is leading to baffling mistakes and just nonsensical pit calls.

They absolutely had the chance to do something more interesting with the pits this race. The pace might not have been there to catch Max but the strategy was not out of the question.

This was just settling for a 2-3. They have been running at the front for almost a year now and are still afraid to take risks and are more concerned with the standings between their drivers than against rival teams and drivers.

Which is all just a reminder that a fast car is only one of the three things that makes for a winning bid.

[businessanalystbangalore]

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[massivelyperfectheart-blog]

WRSX Group strategy analysis

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Marketing budgets are usually one of the first to be cut in a downturn Rise of asiahttp://www.51due.net/writing/essay/sample6246.htmln terms of the growth of non-American multinationals, we increasingly see the growth of Asian-based multinationals. Not only the Japanese-based multinationals like Sony or Mitsubishi, or the South Korean-based chaebols such as Samsung, LG or Hyundai, but the Chinese multinationals such as Lenovo, Haier, Konka, Bird, Bright Dairy, China Mobile and China Unicom. And the Indian multinationals such as the two Reliances, Tata, Wipro and Infosys. The latter¡¯s headcount is up from 15,000 to 60,000 in the past four years. It plans to increase by 50,000 more in the next two years.Changing demographics and valuesIn the US and Europe demographics will play an important part in consumerbehaviour over the coming years , with a higher proportion of retirement age consumers beginning to dominate and create new demands in terms of products and services. Not only is this grey market¡± numerous, in many cases they are also financially well-off and willing to spend their kids.Changes to manufacturing & service locationsWestern Europe and the US have stringent employment laws that are designed to protect employees. Many of our client companies are moving theirmanufacturing bases and service centres outside of these geographic areas in order to maintain their labour force numeric flexibility and avoid costly employment litigation. However, this can backfire when employment practices, especially those that impact on health and safety or child labour, hit the headlines and we have seen some real damage to brands as a consequence of bad PR on this issue in recent years.Manufacturing overcapacity and the need to differentiateLooking to the future, manufacturing overcapacity will demand more innovation, stronger brands and greater differentiationThe challenge to traditional advertising agenciesStudies show that the biggest growth in advertising over the next ten years will come from digital media. The digital technologies will provide big opportunities as the media landscape fragments and consumers’ habits evolve. The big question is how well WRSX can position itself to take advantage of this opportunity.The rise of corporate social responsibilityMost major corporations now produce corporate social responsibility (or CSR) reports alongside their annual financial reports which promote their CSR policies to shareholders.Industry analysisFive forces analysisThe business objective of advertising and marketing communications agencies is to target a specific audience on behalf of its clients with a message that encourages them to try a new product or service or to see an existing product or service in a different way and ultimately purchase it. This is done largely through the concept of a brandwe tend to associate the advertising industry with consumer goods,governments have large marketing and communication budgets that they use to influence individual behaviour, such as don’t drink and drive and to advertise public sector services such as health care and education. Equally, charities and not-forprofit organizations use the advertising industry to attract funds into their organization or to raise awareness of issues that impact on the quality of life of certain sectors of society. Political groups, religious groups and other interest groupsalso use advertising to deliver their message and to seek to change peoples’ behaviour.In the early part of the 21stcentury Interactive Agencies & Digital Media rose to prominence before the traditional advertising agencies fully embraced the internet.Interactive agencies & digital media may differentiate themselves by offering a mix of web design/development, search engine marketing, internet advertising/marketing, or e-business/e-commerce consulting.Industry driving forcesIndustry structureWhile overall growth in the advertising industry is predicted, much of the industry in the US, Europe and other developed markets appears to be in a mature phase with traditional media such as newspaper advertising revenue falling in the US. However, in developing geographic markets and in digital marketing the industry is undergoing a period of rapid change. In the past, larger agencies have been able to build highly profitable businesses by providing services throughout the client’s value chain through their subsidiary businesses but there is some evidence of emerging client resistance to this.Audiences screening out advertsThe ability to record shows on digital video recorders (such as TiVo) allow users to record the programs for later viewing, enabling them to fast forward through commercials. Additionally, as more seasons of prerecorded box sets are offered for sale of television programs; fewer people watch the shows on TV. However, the factthat these sets are sold, means the company will receive additional profits from the sales of these sets. To counter this effect, many advertisers have opted for product placement on TV shows.Adverts as entertainment in their own rightParticularly since the rise of "entertaining" advertising, some people may like an advertisement enough to wish to watch it later or show a friend. In general, the advertising community has not yet made this easy, although some have used the Internet to widely distribute their ads to anyone willing to see or hear them.Consumer segmentation/ability to target specific audiencesAnother significant trend regarding future of advertising is the growing importance of the niche market using niche or targeted ads.Adverts influencers of behaviourAs the CSR (Corporate Social Responsibility) agenda becomes more important to businesses in terms of attracting employees and shareholder investment, advertising is being seen as a way that businesses can promote their role in influencing people “to live better lives in a better society.”Key success factorCompetition within the industry is fierce based on creative ability, range and breadth of services and market insight. Client relationships and sector knowledge are highly valued. Large multi-nationals compete on the basis of the quality of their creative teams, breadth and range of services, economies of scale (in areas such as media buying and direct marketing), understanding of markets and, increasingly importantly, global reach.Traditionally this industry has embodied the idea of creativity as the vital differentiator between the best and the mediocre. Individuals have often been at the heart of this creativity. If delivery technologies are changing will creativity become more or less important in the future?in terms of its Entrepreneurial Capability & Management of Organic Growth but well below average in terms of the way it has managed Acquisitions to date. According to the survey, it is not seen as a Global player measured against competitors. The WRSX Brand is quite well known but it is not a Top 20 Brand in the industry. Equally, it’s ownership of Trade Names and Intellectual Property Rights is below the industry average.Management of Risk:Traditionally WRSX has performed well in benchmark surveys in terms its management of Financial Risk but it has dropped below average as a result of a sustained investment in acquisitions in recent years. Some acquisitions have not been perceived as financially astute. The recent corruption scandal involving Raphael Roux has damaged WRSX Group’s Reputational Risk score. Equally, the way the business is structured and managed, i.e. local autonomy and a “light-handed approach” by the WRSX Group Board, results in a low score in terms of Management of Operational, Market and Business Risk against the industry average.3. Leadership Capability:Some offices perform well but others perform badly in terms of Management of Operations, Information Management and Administration - so that across the Group scores average out at below the Industry average. 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[sectiontrueharleydavijp]

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