Clash digital press tour collab ⚡️🩵💻
We didn't wait for a corporate greenlight. We took the blueprint into our own hands through the collaborative Clash Digital Press Tour:
The Viral Reach & SEO Engine: While traditional rollouts leave a dead-air vacuum, our targeted SEO optimization and high-impact edits pulled in massive traction—driving massive engagement across TikTok and scaling up views into millions across the digital ecosystem, proving the demand is fiercely alive.
The Cast-Led Press Tour: Instead of relying on stale corporate PR, the strategy empowers the cast to run their own unscripted, organic digital rollouts, speaking directly to the audience where they actually live. When passionate fans and the cast both start leaning into the SEO work and algorithm optimization? That is the ultimate superpower. It's a complete win-win.
The Fandom Wake-Up Call: By leaning into the darker edges, high-stakes emotional fallout, and open-ended cliffhanger edits, it acted like an immediate adrenaline shot that woke the entire community up and sent the algorithm into overdrive.
We are a community powered by lightning. Passionate fans will always save the day better than any studio ever could. Remember that. This IP is not dying. We just needed a rebrand and a new beginning—and this time, it is built by the fandom, for the fandom.
It is time to show everyone what the thunder twins can really do when lightning and thunder hit the grid together. Let’s take this global.
Official Tumblr Statement
Lmao, look.
So here’s the real talk. Back during my social media and event PR intern years from 2018–2020 at that firm handling brand growth, fandom resurgence, and insurance accounts, we learned how industry playbooks actually work. But this digital press tour? This is entirely different. Since the cast hasn't formally locked down a traditional corporate rollout for this specific project, we’re treating it like the modern equivalent of a legendary 2000s zine taking it global ourselves so other fandoms can join in and realize we aren't alone out here.
And let’s be real about how this rolled out: my viral video completely kept their attention, leading straight to a digital meeting where I locked in the official collab to help drive the Clash resurgence growth. Since the cast selected me to make the announcement to the fandom after I pitched executive producers Kira and Jack directly, we are officially holding the mic.
To clear the record straight: Clash was developed following the massive success of The Thundermans Return and Undercover.
The truth is, as independent creators and freelancers, we hold all the real convenience. Traditional talent only travels when there's an official corporate promotion somewhere in real time, but we are already right here on the ground. We can pull up a live feed, jump into the chat, and cheer it on literally whenever we want.
That timeline for making things happen? Pure execution. I reached out to Kira’s team and Diego’s team on July 23rd, dropped the pitch to Jack on the 24th, held that digital meeting, locked in the collab, and look at how they embraced cross-posting and engaging with the community online. Now? It’s trending everywhere. It’s time to take this completely global. I believe in us.
That’s why I picked the "Radioactive" edit to kick off this resurgence—because it captures the exact meaning of what we’re doing here. It’s about that high-voltage energy in the air when an IP has been neglected, buried under corporate silence, and left to sit in the dark. The studio thinks it's dead, but the second you drop a track like that over the footage, it exposes the whole system. It shows that the energy isn't gone; it's just supercharged, pulsing beneath the surface, and ready to blow the doors off the place.
And it all ties right into the anthem of this press tour. Between the "Thunderstruck" edit that Jack and I accidentally brought to life, the viral video traction, and Kira sharing her vlog breaking down her other projects while still pointing everyone to stream the universe wherever it lives—keeping in mind that while the OG show and Undercover are already streaming across those platforms, Clash takes a little while longer to land everywhere else. But right now? It hits Paramount+ and Nickelodeon first on the exact same day, acting as the ultimate return debut.
Instead of waiting for traditional media to hand us crumbs, let's have the Clash press tour come directly to us—the audience online.
The best part? The cast is fully embracing cross-posting across platforms, not just sticking to IG. So here is the game plan: Keep your notifications turned on, tag them in some of your best, hardest-hitting fan edits, and make sure to tag Kira’s team for maximum hype. Just like I did.
When I pitched key members of the cast and executive producers—Diego, Kira, and Jack—I laid out the real secret to modern longevity:
Jack’s Strategy & Alignment: Leaning into digital-first distribution, recognizing that even when balancing other projects, the cast can actively use algorithmic momentum to keep the brand, legacy, and character arcs completely immortal.
Kira’s Integration: Showing how creators and actors can seamlessly spotlight their broader artistic ventures while still driving the exact same hyper-focused energy back to the core IP.
The Cast's Full Blessing: After mapping out the vision, Jack, Kira, and Diego gave their official blessing to this new digital press tour, locked in our collab, and trusted me to break the news.
Keep a close eye out for when they're active online, but never wait around or get discouraged. If they're quiet, you make your own noise.
In fact, here is the next big play: Clash officially debuts at 7 PM ET and PT on the exact same day on both Paramount+ and Nickelodeon as a massive return event! Since it's dropping simultaneously across those primary platforms, let's make some serious noise. If the volume is high enough, maybe they'll even embrace a live-stream premiere event with us.
We didn't wait for a corporate greenlight. We took the blueprint into our own hands through the collaborative Clash Digital Press Tour:
The Viral Reach & SEO Engine: While traditional rollouts leave a dead-air vacuum, our targeted SEO optimization and high-impact edits pulled in massive traction—driving massive engagement across TikTok and scaling up views into millions across the digital ecosystem, proving the demand is fiercely alive.
The Cast-Led Press Tour: Instead of relying on stale corporate PR, the strategy empowers the cast to run their own unscripted, organic digital rollouts, speaking directly to the audience where they actually live. When passionate fans and the cast both start leaning into the SEO work and algorithm optimization? That is the ultimate superpower. It's a complete win-win.
The Fandom Wake-Up Call: By leaning into the darker edges, high-stakes emotional fallout, and open-ended cliffhanger edits, it acted like an immediate adrenaline shot that woke the entire community up and sent the algorithm into overdrive.
We are a community powered by lightning. Passionate fans will always save the day better than any studio ever could. Remember that. This IP is not dying. We just needed a rebrand and a new beginning—and this time, it is built by the fandom, for the fandom.
It is time to show everyone what the thunder twins can really do when lightning and thunder hit the grid together. Let’s take this global.
So get out there and create little hubs. Build anywhere that spreads the word—Discord servers, TikTok comment sections, Twitter threads, or right here on Tumblr. Decentralize the hype, set up those digital bases, and keep the conversation so loud they can't ignore us.
Watch it live—every second counts. Support it. Remember why you love the characters and their arcs in the first place. Keep the brand intact, support the cast, and let's keep driving the hype.
Crank up the music, stream Paramount+ and Nickelodeon at 7 PM ET/PT for the big return debut, dive into the OG show and Undercover while we wait for Clash to roll out everywhere else, and let the numbers speak for themselves. ⚡🌩️
ClashDigitalPressTour @ launching today.
This is story Jack share before it expires.
11K likes, 161 comments - nickelodeon on July 22, 2026: "lights, camera, Thundermans 📸 Clash of the Thundermans premieres Sept 3 on @Paramou