Yahoo and Structured Networking
Creating and maintaining structured networks requires face to face interaction, whether it be at the workplace or during recreational activities*. Networks depend on mutual trust and we are "programmed" to give trust based on nonverbal cues. We may be misled by the nonverbal cues of an expert liar but we still demand the cues when deciding about a person's dependability. The CEO of Yahoo apparently feels that physical interaction is vitally important and as a result we see:
Yahoo Orders Home Workers Back to the Office
A memo . . . says face-to-face interaction among employees fosters a more collaborative culture — a hallmark of Google’s approach to its business.
. . . Yahoo is taking on one of the country’s biggest workplace issues: whether the ability to work from home, and other flexible arrangements, leads to greater productivity or inhibits innovation and collaboration. . . .
Studies show that people who work at home are significantly more productive but less innovative, said John Sullivan, a professor of management at San Francisco State University who runs a human resource advisory firm.
“If you want innovation, then you need interaction,” he said. “If you want productivity, then you want people working from home.”
The company’s memo, written by Jackie Reses, director of human resources at Yahoo, . . . said: “Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people and impromptu team meetings. Speed and quality are often sacrificed when we work from home.”
* Recreational activities are used by those in business to foster communication and the development of trust. A major victory for women in business was the elimination of gender barriers at male only in-town clubs and golf clubs.