Feb 7, 2012
For Your Cognitive Toolkit: Structured Serendipity
New associations often leap out of the air at me this way; more intriguingly, others seem to form covertly and then to lie in wait for the opportune moment when they can click into place. I do not try to force these associations out into the open; they are like shrinking mimosa plants that crumple if you touch them but bloom if you leave them alone...
In my view, we should each invest a few hours a week in reading research that ostensibly has nothing to do with our day jobs, in a setting that has nothing in common with our regular workspaces. This kind of structured serendipity just might help us become more creative, and I doubt that it can hurt.