Concept to Complete: Vicky Lam and Stuart Godfrey for Vimovo
This post was originally on Westside Studio's blog (written by Alex Beetham) featuring Vicky Lam's process for creating a really cute ad for Vimovo. When I saw that Westside included the original concept drawing I knew it must be from someone on Jorgen's List. My guess was Trevor Gustafson or Terry Brown, but it turns out the artwork was done by the talented Stuart Godfrey.
Regardless, it was a perfect example of the 'Concept to Complete' posts I've been running, so I'm putting it up here today!
The summer months of July and August are high season for weddings. As I’ve already spent a couple weekends this summer as a wedding guest, I started to reminisce about a shoot I did for AstraZeneca pharmaceuticals earlier this year. Dare I say, this is by far the cutest photo shoot I’ve done to date. I was really excited when John St. contacted me to partake in this fun idea. I loved the concept and the idea of making an unexpected pharmaceutical ad. This is the kind of wedding photography that is up my alley!
So what is “Vimovo” you might ask? Vimovo is the latest osteoarthritis drug that offers pain relief and also protection from stomach ulcers. To illustrate the union of these two elements, we were in search of some unique cake toppers.
After seeing their layout I knew this wasn’t something I could easily find, and knew that only model maker, Franc Madden would be perfect for this job. I get so excited when models are made for photo shoots and love seeing the process of a vision coming to life. Here are some in-progress shots of our little couple as they were carefully hand crafted for our special shoot day.
Getting cake toppers made was the first step, but it soon started to feel like we really were planning a wedding party. We tracked down some drapery and an oversized cake, and we were set to go!
And after some finishing touches on set, the two were styled and camera-ready for this:
Here’s a closer look at the happy couple:
Many thanks to the great folks at John St for having me work on such a fun and sweet concept! And many thanks to the talented Franc Madden for all of his meticulous work on bringing our characters to life.
Client: AstraZeneca, Vimovo
Agency: John St.
Associate Creative Director: Stephanie Ferrari
Agency Producer: Alisa Pellizzari
Model Maker: Franc Madden
Photography Producer: Phaedra Kennedy
Photography Assistant: Rebecca Leach
Studio Intern: Dan Berger
Let’s end this week off with a sweet portrait of the two and a glimpse of their first dance:
Vicky Lam is represented by Westside Studio. She's also listed as an Award Hungry Photographer here at the list.
Stuart Godfrey is a veteran storyboard and advertising concept artist.
Great portfolio website from storyboard artist Stuart Godfrey
Stuart Godfrey's a storyboard artist and illustrator from Port Credit, Ontario (a stone's throw from Toronto) that specializes in commercial storyboarding and concept rendering. His newly redone website is a great example of how to do a beautiful artist portfolio website.
Here's a few highlights of the simple, yet efficient site. (By the way; check out my 5 ways to make a portfolio site that your clients will love.)
I especially like the clean and to the point layout that helps emphasize Stuart as an illustrator. There's no confusion here as to what you'd be contacting Stuart about and the contact information is readily available.
A great detail is the prominent email. It also functions as a mailto: button. Great for Art Directors in a hurry.
I love the clean gallery function too. If you click directly on the images in the carousel you'll get to see even more than the initial 8 examples.
I'm just sad I can't download the examples to my computer for later reference!
Adding the social network icons is also a nice touch that helps build confidence. Not that there's much need for additional trust building; Stuarts work is immaculate and professional. He's worked on all major brands with advertising agencies in Canada and the United States, so you know you'll always get great work from him.
If you want to know when Stuart's likely to be available; check out Jorgen's List for his current status and contact info.
Visit his website to explore all of Stuart Godfrey's artwork.
Below are a few beautiful examples to get you started.
