Apr 1, 2016
POPAI UK & Ireland is the not-for-profit trade association dedicated to the point-of-purchase (P-O-P) industry in the UK & Ireland.
Found a set of student awards that are running this year:
Brief:
You’ll be asked to submit visuals for an eye-catching display that will attract the shopper to make an impulse purchase for a product of your choice. It must have a footprint no bigger than 1.5m x 1.5m. You’ll also need to answer questions about the strategy and thinking behind your entry.
This is appealing to me because its a area of design i haven't looked into yet, and already have some first ideas to what i could do to answer this brief.
