Study 34 at Tomorrow’s Store with the Prince’s Trust
The lead up to Christmas is always a busy time, for those wanting to buy presents for others and to treat themselves.
To encourage guilt-free shopping for handmade items, made in Britain, in a sustainable way, or all of the above, I went to visit the Prince’s Trust Shop called Tomorrow’s Store, at 9 Eldon Street, to see a selection of small, unique brands including British-made knitwear designer Eleanor O’Neill founder of Study 34.
As a graduate from Nottingham Trent University in Fashion Knitwear, Eleanor is building the up and coming brand, Study 34, straight from her home-based studio in Newcastle. Each piece is created on a domestic knitting machine from end of roll materials for example pure new wool, along with a mix of recycled merino. They are also made to order and therefore reduce the chance of waste through over production. Incorporating classic styles such as the British V, British Crew and the Ribbed Crew, her masculine style is simple yet effective and although made for women, can easily be pictured as unisex. She is also offering scarves, which make the perfect guilt-free Christmas gift. Get in touch with Eleanor through her website, to order one of her pieces.
Another innovative brand shown is Mind the Cork, a material-led studio creating crafted interior and lifestyle accessories out of sustainable and textured material cork. The products are made with natural cork which is obtained by stripping a tree without harming it, therefore doing limited harm to the environment when processed. Mind the Cork sources from Portugal, and hand makes the items in the UK.
The Princes Trust outlet, near Liverpool Street Station (London), will be showing Study 34, Mind the Cork and a range of other brands until the 26th November.