Best Buy Research (Contrast Between Vacuum and Fitness Gear)
First of all, I must ask this question "who buys vacuum cleaner from Best Buy"? Best Buy is definitely not a go-to place to think when thinking about getting a vacuum. Fairly enough, the place where Best Buy sells vacuum is placed in the back of the store where people are not likely to pass. Regardless, the employees were knowledgeable about the products they sell.
Fitness wearable devices on the other hand, was placed in the center of the store where you can't miss. Definitely, the trend of popularity shifting to wearable devices have taken effect in Best Buy's decision on product placement. There was a small display showing promotional video of the product and visual aids to help the buyers understand what each device does.
Overall, fairly pleasant experience. They were swift in exchange/refund process, point of sale was nearly hassle free. As the second half of the quarter pans out, we will discover more things to enhance the service offered by Best Buy.














