Possible ARG Concepts
1. End of world salvation (playing on december 21,2012 conspiracy)
RABBIT HOLE: Youtube confession – missing person – alien abduction?
Have to find this person hiding out and extract answers – he gives instructions and ‘tests’ people to find out who can be saved with him.
Fictional person makes discovery about end of world – hunted by some superior secret group who instill fear about 2012 – actually to cover up another event – there is an alternate earth that has been discovered – tie in with NASA shutting down moon exploration – covert operation
Moon landing etc faked, to cover up actual space exploration.
Earth sold to aliens and superior people of earth promised a super-planet
Anyone left on earth will become slaves.
End result – leave or stay here and try to save earth!
Specific targeting
Start believable, becomes more un believable and extravagant
Email meant for someone else?
2. Cult abduction / missing persons hunt
RABBIT HOLE: Symbols (CULT SYMBOL) appear in clubs as graffiti in inconspicuous places (including corner of toilet stalls. small tagline to join the party / live like today is your last day / allude to 21 12 2012. Also emailed to a select few with only the symbol and a request to accept or decline.
symbol prevalence --> missing person and awareness of a mysterious cult involvement
RESEARCH WILL REVEAL:
Youtube testimony claims a friend was abducted. she went missing after being sneay and quite and went a bit weird. recently got a tattoo (CULT SYMBOL) that she wouldnt explain. shows a picture of the symbol. offeres a cash reward for whomever finds her. police say she isnt a missing person, no one is looking for her. thinks she is brainwashed