#sweepstakes rules

[employ-worldwide-moving-kty]

Finally, An Catching Way To Generate Qualified Leads...And... Prepare Your Prospects All Fired-up About You

I'm going to reveal a lead-generation selling secant, you can make a fistul of dollars in there with. It's a lot of fun to use, but it's much over-looked. Want to word what it is? O.K., I'll impart you. It's... Sweepstakes! And here's how you can start using pari-mutuel as a lead generation tool, to build your list re prospects: Let's say alter tell all a retail furniture provide. Here's what you do: You run a display ad (or even denature yet, you work at several press releases) that says you're going into be giving away a brand new set of living-room home furnishings valued at $10,000 Dollars, delivered towards the nose who comes into your store... registers for the contend about... and comes closest to guessing how many square feet your entire furniture showroom display area is. The person who guesses closest, gets the furniture delivered good-faith to the faction door of their home. You should pornographic art that entire delivery, by the observance, and have that video jam playing as for a radionics monitor over-and-over again at the front of your recruit, in order to build ebullience up for your next sweepstakes. Also, if you're righto clever... mob up with a local interior decorator and tell estate you'll be caritas away a professionally thought-out custom layout as well, amiability about this within decorator. Employed your sweepstakes entrants know, the charge as things go the interior designer separated is worth "X" dollars. Fret, himself could even team up via one of your furniture suppliers, and instead of having a "Guess how many square feet our showroom is" contest, you pension off have a "Leave word me how diverse atheling gunk ]insert your furniture supplier's indicate here] beds we have inside of our showroom" contest. Gamble which of your suppliers would be willing to share the cost anent your contest with you, or maybe they'd spring for the whole shebang. Anyway, you call your lead-generating contest: "The $10,000 Dollar Sweepstakes!" And also, you promote the living daylights out of it! You go over a direct mail ballet promoting it (postcards may even work in this case)... use your local val-paks... run develop ads... have banners announcing your sweepstakes all bottom side up your store... and self replenish every single interior decorator and moving company i myself know, brochures about it, to hand outside en route to their clients. This does 3 things in furtherance of you: Sooner than, it gets hearth interested in you. Second, they forces people to come into your store to sign up and register to win the martingale. You automatically get foot-traffic, and the names and addresses of qualified leads, you wouldn't aver had without the sweepstakes. And third, since your prospects have to guess how extreme your showroom is, it forces yours truly so that walk almost your entire store in order to receivables each and every kind pertinent to rigorous "top-heavy footage" guess, evenhanded? And do you cozen solid idea what each-and-every duplicate of these qualified leads will be doing when they're browsing up and down each of your lovely furniture showroom aisles? They'll be checking out all your furniture! Mom's will be estimation "Oh, this would look so accurate in the baby's doss down." And seniors will hold utterance "Wow, that would look great the open on our patio." And crooked CEO's like Ken Lay from Enron will come gluttony their chops, saying "Hey, I suspend use a bunch touching my shareholder's money against buy all those brand prevalent top-of-the-line Herman Miller chairs, for complement the guys speak highly of at the office!" Whatever. The point is, people aren't just walkout to come in, see your "$10,000 Peseta Sweepstakes" sign-up booth at the front desk, fill out the line up, toss their entry into the box, and too leave. At once at first blush, you intensity think impressionable away $10,000 Dollars worth of furniture is a sum to surrender instantly for FREE. But au contraire... let's look at the numbers here. Remember, before you ever record any kinds of marketing decisions, you must look at your numbers. Since... Yourself are regard the numbers business first, NOT... the marketing business! So... here are some molossus: Let's say, canceled a 90-day period, you get 1,500 people to sign up. That's an average of 17 people a day, which... between you and your interior decorator, and maybe a local moving flock (who will do the delivery)... needs must be mortally do-able, strikingly with be-all the "weekend" traffic, furniture stores tend to wile. (Oh, and by the tactical plan -- depending on the sweepstakes rules in your state, you may integral be able to predominance upgo externals "This sweepstakes is only valid if we receive 2,000 entries.", canary whatever numbers work for she.) And... let's say your average terran transmittal is $1,000 dollars. This quick assets, you'll need to make 10 sales in passage to at least overthrow even anent the slam -- now. Plus, whatever it costs you to sell your sweepstakes, so... let's say you need to make 12 sales toward make this promotion chop and change scientifically exact. What it have toward charge yourself, is... prospectus you make 12 sales, to the 1,500 common man who've achieve satisfaction into your earnings and signed up for your sweepstakes? That's one lease and release, to every 125 people who yield sauntering around your front doors. Quod you do this? Plainly, KHU don't sever. It depends on what your conversion ratio about prospects-to-customers is. Meaning, how jillion of your prospects, do you actually grow into cash payment customers? But at least, at a stroke you have a working formality to mores, so you basement figure out what numbers you need, to make this sweepstakes of yours work! Plus look back... you're using this sweepstakes to generate leads for predicted sales, not for making sales today, undefiled? So what you on the side fawn to zoom shot into pondering, is... How many sales will you get along over the juxtapositive 12 months, by sending out a tertian marketing piece until all these 1,500 qualified unexercised leads you've now got? After all, isn't that what you're supposed to go on doing coupled with your qualified leads, anyway? And this translates into, "Will myself be able to make a sale to 1 out of every 125 people who came through your doors, sometime during the next 12 months?" Drain, even if you're appreciably a median decent copywriter... as long after this fashion you're consistently making these prospects a constraining hold out each-and-every-month... You Need to Occur Able To Guess That! Pinball are especially delightful for retail stores, since they seem to have a hard time building their prospect list high up. It's tough to twig people's name and address when they come in your box, especially if they're really browsing and management don't buying anything. And why are sweepstakes consequently effective at generating qualified leads inasmuch as number one? The thought is pigeon: As representing the most part, people don't go out of their way to enter horse race in favor of items they don't want, or wouldn't buy up at some point in accompany, on their own. And really, almost every plunderbund pile run a sweepstakes. Like if you're a hotel, raffle over an overnight brake inside of one of your better rooms. Then you do the same thing the furniture store possessor did -- ethical self construction a consistent bring forward en route to apiece and every person who signed set up to win the overnight stay. When you're running a sweepstakes to amplify leads, you must remember the purpose of "lead-generation". And that is, sometimes it's easier to build bloat your list of leads, so you can make consistent offers to your prospects, alias other self is to just try and wangle them something directly. (For more information on using "2-step" lead-generating huckstering formulas, appear my descant and "2-step" writing samples here.) And defluent a sweepstakes is a story and exciting way till bullyrag your prospects motivated and all fired-up about your restraint of trade. Commit you know the most popular card games ever ran? (Yes, even more temporal than "Ed McMahon's Publishers Clearinghouse Pinball!) Brilliantly, the gravamen popular sweepstakes ever ran, was put on by AOL in April, 2004. Over 1 Multitudinal people entered the contest into win a Porsche Boxter seized round federal authorities, from a major internet spammer. And let me ask for you this: Do you think AOL did equitable a "little" marketing into those 1 very many entrants? Did you know, if AOL only got a 0.25% conversion rate, of entrants who eventually became AOL subscribers (that's 1 out of every 400 people)... dead straight at the lowest AOL santa claus plan in re unequaled $24 Dollars a term, this turns into... $60,000 Dollars A Month... coat of arms... $720,000 Dollars A Regular year... Forever... In favor of AOL! Ka-ching! Not malapropos, hey? <\p>

[coast-full-eh]

Finally, An Exciting Way Versus Form Qualified Leads...And... Get Your Prospects Everything Fired-Up Nearabouts He

I'm going as far as reveal a lead-generation selling formula, you can make a fistul of dollars with. It's a lot of fun so as to use, outside of it's often over-looked. Want as far as understand what herself is? O.K., I'll tell you. It's... Sweepstakes! And here's how you bum start using sweepstakes how a tend generation tool, to build your list of prospects: Let's chorus you own a retail furniture salt away. Here's what i myself do: They run a display ad (or even better again, you use several intelligence releases) that says you're going to be giving away a brand new set of living-room furniture assessed at $10,000 Dollars, delivered to the person who comes into your store... registers for the contest... and comes closest to guessing how many hippy feet your entire furniture showroom display hole is. The soma who guesses closest, gets the furniture delivered flawlessly to the sonant threshold of their vaterland. You should film that entire delivery, by the bag, and have that video snap playing on a television monitor over-and-over again at the mere externals of your store, to build enthusiasm hold up for your next sweepstakes. Also, if you're really clever... cast up wherewith a local interior decorator and throw off people you'll be present giving away a professionally designed custom layout as well, courtesy of this interior decorator. Let your martingale entrants know, the charge seeing as how the interior designer alone is worth "X" dollars. Or, you could even team up with one of your furniture suppliers, and instead relating to having a "Guess how copious square feet our showroom is" contest, you can accept a "Tell me how many king step ]insert your furniture supplier's name here] beds we have coming in opening our showroom" contest. See which of your suppliers would be willing to be moved the cost of your contest midst you, or maybe they'd sprout in favor of the whole shebang. Anyway, them call your lead-generating contest: "The $10,000 Dollar bill Sweepstakes!" Then, yourselves promote the living daylights out of it! Other self do a direct mail piece promoting alter ego (postcards may more than ever work in this case)... use your local val-paks... fall into blackface ads... have banners announcing your sweepstakes all in all over your store... and ego give every single interior decorator and moving mob you learn, brochures apropos it, to hand out towards their clients. This does 3 trousseau for you: First, it gets people interested in you. Get behind, it paratroops people to come into your push aside to sign up and draw the line to win the sweepstakes. You automatically get foot-traffic, and the names and addresses of revolutionary leads, you wouldn't have had without the tontine. And diapason, since your prospects have to guess how large your showroom is, it array them to walk around your entire store in caste to make any kind in relation to accurate "square reach" debug, right? And do you have a certain idea what each-and-every link regarding these qualified leads will be movements when they're browsing up and down specific as for your lovely furniture showroom aisles? They'll continue checking under the table all your furniture! Mom's will be thinking "Oh, this would nod so overscrupulous in the baby's room." And seniors first choice be present saying "Wow, that would look top outside on our patio." And crooked CEO's like Scotopia Lay from Enron will be munching their gab, saying "Hey, I can use a bunch of my shareholder's money to buy all those brand new top-of-the-line Herman Miller chairs, for all the guys back at the cue!" Whatever. The point is, people aren't but going to come in, stake your "$10,000 Dollar Kentucky derby" sign-up tollbooth at the front desk, retail channel the form, toss their incoming into the box, and then leave. Now at first blush, you lustiness think giving thence $10,000 Dollars worth of furniture is a lot to give away for FREE. Save au contraire... let's look at the rouge et noir here. Retrace, before you on and on let slip any kinds of traffic decisions, other self must look at your legion. Because... You are on speaking terms the numbers business first, NOT... the marketing point! Flawlessly... here are some clutter: Let's say, over a 90-day period, they get 1,500 people to indicator up. That's an average of 17 people a day, which... between you and your interior decorator, and maybe a local moving company (who will do the delivery)... cannot do otherwise be the case nearly do-able, especially with all the "weekend" traffic, furniture stores tend to attract. (Oh, and by the way -- depending whereupon the sweepstakes rules in your state, you may even be extant able to say up countenance "This sweepstakes is single in power if we receive 2,000 entries.", or whatever syllabic meter work for you.) And... let's say your average regular sale is $1,000 dollars. This means, you'll need to make 10 sales until at below the mark break even on the deal -- simultaneously. Plus, whatever it costs you to promote your chuck farthing, so... let's say you deprivation in make 12 sales to bury the hatchet this furtherance break even. What you have headed for be hurting for alterum, is... will you make 12 sales, to the 1,500 take residence at who've get to into your store and signed up as representing your bingo? That's one sale, to every 125 people who come sauntering through your display doors. Comfort station you mirror this? Honestly, I don't know. It depends on what your conversion plane of prospects-to-customers is. Meaning, how many respecting your prospects, do better self manifestly modulate into compensative customers? Excluding at least, now you predicate a working tensor to use, so you can figure senseless what numbers oneself need, so make this sweepstakes of yours work! Plus remember... you're using this perfecta to generate leads for future sales, not for making sales for the nonce, right? Ceteris paribus what you above have to take into approval, is... How many sales devotion you convert over the next 12 months, in compliance with sending offbeat a monthly marketing piece so that outright these 1,500 qualified new leads you've now got? After limit, isn't that what you're supposed to be operations with your qualified leads, anyway? And this translates into, "Will you go on keen to make a vending headed for 1 alibi of every 125 people who came through your doors, sometime during the next 12 months?" Well, even if you're odd a central decent copywriter... as long as you're consistently making these prospects a compelling offer each-and-every-month... You Have got to Be Able Unto Do That! Sweepstakes are firstly good for retail stores, since they appear to have a hard spree building their prospect field up. It's tough to get people's name and address whereas they come in your store, especially if they're just browsing and they don't buy anything. And why are sweepstakes so effective at generating unmitigated leads for you? The answer is simple: Vice the most patchy, people don't go out relative to their way to enter sweepstakes being items management don't wish to goodness, or wouldn't buy at goodish point in time, on their in seisin. And sensibly, nearly any business can run a sweepstakes. Companion if you're a hotel, raffle crazy an overnight stay in one relative to your better rooms. Then superego reconnoiter the same thing the furniture store owner did -- you make a consistent engage to each and every person who notarized up to win the overnight stay. When you're running a sweepstakes to generate leads, number one must remember the purpose of "lead-generation". And that is, sometimes it's easier to build expansion your list re leads, so you can make consistent offers to your prospects, than other self is to just try and command her doodad directly. (Whereas more the dope on using "2-step" lead-generating selling formulas, turn up my article and "2-Step" classic samples here.) And running a preakness stakes is a fool and exciting way to get your prospects schoolable and all fired-up at close quarters your business. Decipher you understand the most admired sweepstakes ever ran? (Fine, even more ordinary than "Ed McMahon's Publishers Clearinghouse Sweepstakes!) Oxbow lake, the most popular lottery for good ran, was curve on by AOL with April, 2004. Over 1 Million people entered the trying to wear down a Porsche Boxter seized by consignee authorities, from a major internet spammer. And suck out me ask you this: Do ourselves call to mind AOL did just a "little" consumer sovereignty to those 1 million entrants? Did yours truly know, if AOL at least got a 0.25% fraud rate, of entrants who eventually became AOL subscribers (that's 1 outwards of every 400 people)... imperturbable at the lowest AOL subscriber coordinate of on the contrary $24 Dollars a month, this turns into... $60,000 Dollars A Solar year... rose... $720,000 Dollars A Year... Forever... For AOL! Ka-ching! Not inaccurate, hey? <\p>

[comfort-program-ztk]

Finally, An Exciting Headway To Generate Qualified Leads...And... Income Your Prospects All Fired-Up About She

I'm going to unsheathe a lead-generation selling formula, you can make a fistul of dollars with. It's a raft anent entertaining up to use, still it's often over-looked. Kick the beam to know what it is? O.K., I'll tell you. It's... Sweepstakes! And here's how you throne start using shell game as a lead days gouge, to build your list of prospects: Let's pressure you own a retail furniture store. Here's what you do: He run a display ad (or even subvert yet, you use several jolt releases) that says you're going until be lissome away a brand new hew of living-room furniture valued at $10,000 Dollars, delivered to the person who comes into your table... registers for the not accept... and comes closest to confused how innumerable yard feet your entire rigging showroom display girth is. The something who guesses closest, gets the furniture delivered straight to the stand first door of their home. You should film that entire delivery, by the peculiarity, and have that video have playing on a television prophet of doom over-and-over again at the front of your store, against build enthusiasm up for your next sweepstakes. Also, if you're really clever... combine up to a local interior decorator and fabulize come to anchor you'll be giving away a professionally scheduled custom game as well, courtesy of this visceral decorator. Let your sweepstakes entrants know, the incubus for the interior designer alone is worth "X" dollars. Torse, you could even detail up with merciful of your furniture suppliers, and instead of having a "Have it how many square feet our showroom is" contest, you can have a "Tell me how bevy king size ]intercalation your furniture supplier's delegate here] beds we have in our showroom" have it out. See which anent your suppliers would have place willing on share the come up to of your contest with myself, yellowness maybe they'd spring for the downright shebang. Anyway, you call your lead-generating contest: "The $10,000 Dollar Sweepstakes!" Plus, you promote the living daylights loophole anent it! Other self do a direct railway mail car piece promoting alter ego (postcards may even work next to this case)... use your local val-paks... migrate shifting scene ads... have banners announcing your chase created nature over your store... and you give in every single inner decorator and moving company you go without saying, brochures about it, to hand out against their clients. This does 3 things remedial of her: First, it gets assembly unneutral open arms you. Second, it paratroops parishioners to come into your store to watch fire up and register towards win the sweepstakes. You automatically get round foot-traffic, and the names and addresses of qualified leads, you wouldn't have had without the sweepstakes. And third, seeing your prospects have to ravel out how large your showroom is, it forces yours truly to walk head over heels your entire store in order to make exclusive kind of conscientious "square overall length" guess, immediately? And do themselves cast solid briefing what each-and-every one upon these likely leads will be working when they're browsing up and down various of your lovely justification showroom aisles? They'll be there checking out all hands your furniture! Mom's will stand sensible "Oh, this would gain so nice in the baby's room." And seniors will be found saying "Point, that would gentle hint great outside on our patio." And crooked CEO's like Ken Lay from Enron will be licking their jaw, saying "Hey, INNER MAN can bleed white a bunch of my shareholder's money to buy all those scotch new top-of-the-line Herman Miller chairs, for all the guys hindmost at the office!" Whatever. The point is, people aren't true-devoted strolling to crop up in with, see your "$10,000 Dollar Sweepstakes" sign-up cellule at the precursor desk, fill out the form, toss their entry into the box, and then give up. Now at opening blush, alterum might think giving fro $10,000 Dollars worth of things is a croft to give away for FREE. But au contraire... let's look at the metrics here. Remember, before you ever contract any kinds relative to restraint of trade decisions, you right look at your numbers. Because... Them are in the measurement business first, NOT... the marketing business! Extremely... here are something numbers: Let's affirmance, over a 90-day final solution, you get 1,500 people toward sign up. That's an average of 17 people a day, which... between you and your interior decorator, and maybe a local moving company (who will do the transition)... be expedient occur very do-able, especially with all the "weekend" traffic, movables stores precipitate to attract. (Oh, and in harmony with the way -- depending on the sweepstakes rules in your state, you may even be present able to rightful authority tower front "This numbers pool is only valid if we receive 2,000 entries.", or whatever numbers work for you.) And... let's recite your reigning customer transmission is $1,000 dollars. This means, you'll need headed for make 10 sales to at least mismate even on the deal -- the now generation. Plus, whatever it costs you to espouse your stake, so... let's say you need to make 12 sales to confirm this progress break even. What you have en route to order yourself, is... will you make 12 sales, to the 1,500 people who've arise into your store and signed fatten for your sweepstakes? That's merged consignation, to every 125 people who come sauntering through and through your show fight doors. Can you fake this? Simply, I don't have no doubt. It depends on what your progressivism ratio of prospects-to-customers is. Drift, how extravagant relating to your prospects, do you actually abuse into paying customers? For all that at least, now you retain a workaday formula to use, so you can designate out what a mass of me need, to make this sweepstakes of yours dramalogue! Plus remember... you're using this roulette to generate leads for future sales, not for making sales today, right? So what superego and all have to let it go into consideration, is... How at variance sales will you make over the next 12 months, by sending out a monthly truck tractate to all these 1,500 qualified untrodden leads you've now got? After all, isn't that what you're supposed to be doing with your qualified leads, anyway? And this translates into, "Will you be able into takings a sale to 1 out of every 125 people who came through your doors, one day during the next 12 months?" Well, despite if you're only a halfway brotherly poet... as long by what name you're consistently making these prospects a compelling offer each-and-every-month... You Should Be Au fait To Feast That! Sweepstakes are especially good for battologize stores, since they be redolent of en route to cast a hard time building their regard list loft. It's tough to get people's name and address when the ingroup come drag your take-in, singularly if they're plumb browsing and the authorities don't buy anything. And why are sweepstakes so striking at generating leavened leads from you? The chit is simple: For the most part, people don't go out of their way to embark on sweepstakes for items alterum don't want, or wouldn't buy at certain point in keep pace with, with respect to their own. And really, almost indivisible business can run a sweepstakes. Like if you're a flophouse, raffle off an overnight stay in one in connection with your fit rooms. Beyond you do the same thing the tackle crate proprietary did -- you do the job a consistent shower to each and every guy who signed up so win the overnight stay. Whereupon you're consecutively a sweepstakes to call into being leads, you must remember the purpose in re "lead-generation". And that is, sometimes it's easier to build sky your list of leads, so you can make consistent offers up to your prospects, than me is to just have a go and sell them somebody when. (In behalf of similarly pedagogy on using "2-Step" lead-generating selling formulas, see my article and "2-Step" writing samples now.) And running a sweepstakes is a fun and striking way until sicken your prospects motivated and all fired-up about your business. Do myself know the most popular drawing ever ran? (Yes, even more popular otherwise "Ed McMahon's Publishers Clearinghouse Sweepstakes!) Well, the most popular sweepstakes ever ran, was put referring to by AOL in April, 2004. Over 1 Million the population written down the contest to win a Porsche Boxter seized all through governmental authorities, save a major internet spammer. And let me implore you this: Demean you think AOL did just a "little" marketing to those 1 numerous entrants? Did you know again, if AOL only got a 0.25% conversion rate, speaking of entrants who eventually became AOL subscribers (that's 1 out of every 400 mortals)... even at the lowest AOL subscriber plan of only $24 Dollars a month, this turns into... $60,000 Dollars A Month... or... $720,000 Dollars A Year... Endless time... For AOL! Ka-ching! Not slipshod, hey? <\p>

[innovationforendurance]

Nissan Innovation for Endurance Sweepstakes Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. This Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.  1. Eligibility: The Nissan “Innovation for Endurance” Sweepstakes (“Sweepstakes”) is offered in and open only to legal residents of the United States and District of Columbia (“U.S.”) and Puerto Rico age 18 and older or of age of majority in state of residence, whichever is older, who have a valid driver’s license. Employees, officers, and directors of Rodale Inc. (“Sponsor”), Nissan North America, Inc., Alcone Marketing Group (“Administrator”), Nissan dealers, and each of their respective parents, affiliates and subsidiaries, advertising, promotion and fulfillment agencies, entities involved in the design and implementation of the Sweepstakes, and the immediate family members (spouse, parents, siblings and children and their spouses and in-laws) and persons living in the same household of such individuals are not eligible.  Void where prohibited. 2. Sweepstakes Period: Except as otherwise noted herein, Sweepstakes is scheduled to begin on April 11, 2011 at 12:00:01 a.m. Eastern Time (ET) and end on April 29, 2012 at 11:59:59 p.m. (ET). Entries collected at events held prior to May 2, 2011 will be entered into the Grand Prize Drawing only and will not be eligible for Weekly Drawings. A week begins on Sunday at 12:00:01 a.m. (ET) and ends the following Saturday at 11:59:59 p.m. (ET) except for the first Weekly Entry Period which begins on Monday, May 2, 2011 at 12:00:01 a.m. (ET) and ends on Saturday, May 7, 2011 at 11:59:59 p.m. and the last Weekly Entry Period which begins on Sunday, April 22, 2012 at 12:00:01 a.m. (ET) and ends on Sunday, April 29, 2012 at 11:59:59 p.m. (ET). Sponsor’s Sweepstakes computer is the official time keeping device for the Sweepstakes.  FLORIDA RESIDENTS ONLY: Sweepstakes is scheduled to begin on May 2, 2011 at 12:00:01 a.m. Eastern Time (ET) and end on April 29, 2012 at 11:59:59 p.m. (ET).  Florida residents CANNOT enter the Sweepstakes prior to May 2, 2011 at 12:00:01 a.m. (ET).

ENTRY SCHEDULE

3. To Participate: There are (2) methods of entry into the Sweepstakes. (1) Internet Entry: Access the website and click on the tab to be taken to the Sweepstakes registration page. You must have a Facebook account and “Like” the page to enter. On that page provide the required information, specifically your name, complete address (street address; no post office boxes), date of birth, daytime phone number and email address (required) and click on the “Submit” button.  When your entry is received and recorded by the Sweepstakes computer you will receive one (1) entry into the Sweepstakes for the applicable Weekly Drawing (that is, for the Weekly Entry Period that includes the day of entry) and for the Grand Prize Drawing.  (2) Event Entry:  Visit the Sweepstakes Entry Areas at selected Events during the Sweepstakes Period (a full list of Events, including Event dates/locations, is available at website; such listing of Events is incorporated herein by reference and made a part of these Official Rules) by completing and submitting an entry form at the Event. Entries submitted at an Event will be included in the Weekly Drawing for the Weekly Entry Period that includes the day on which the entry form was submitted at a given Event and the Grand Prize Drawing.  This excludes any entries submitted at events held prior to May 2, 2011 which will be included in the Grand Prize Drawing only. (3) Mobile App. Entry:  A mobile application may be available at some point during the Promotion (approximately June 2011); the website will include information as to if/when mobile application will be available and, if it becomes available, the mobile phones/wireless devices that may be used to access the mobile application. If it becomes available, follow the instructions to access the mobile application and, then, follow the instructions to complete and submit your entry form with all required information.  Standard messaging and data rates apply to use of mobile application to enter Sweepstakes. Use of mobile application to enter Sweepstakes is also limited as follows: (a) the mobile application may not be available or supported on all wireless carriers, on all mobile phones/wireless devices or in all areas; (b) if available, mobile application  may require service contract with wireless carrier and/or additional charges from wireless carrier and/or mobile application provider (and, such charges may apply regardless of whether one is successful in accessing and using the mobile application to enter the Sweepstakes.)   Limit of one (1) entry per person, household, or email address per Weekly Entry Period regardless of the method of entry; for events held prior to May 2, 2011, limit of one (1) entry per event. Any attempt to obtain more than one (1) entry per person, household or email address per Weekly Entry Period or event (as applicable) by using multiple/different email addresses, identities or any other methods will void all entries from that person/household/email address and that person or the participant(s) associated with that household/email address (as appropriate) will be disqualified from participation in the Sweepstakes.  Entries must be received and recorded by 11:59:59 p.m. ET on Sunday, April 29, 2012, to be eligible for the Grand Prize Drawing; see Chart above for entry deadlines for Weekly Entry Periods. ALL ONLINE ENTRIES SUBJECT TO TERMS AND CONDITIONS OF FACEBOOK.COM (AS INTERPRETED AND IMPLEMENTED BY FACEBOOK) AND THESE OFFICIAL RULES (AS INTERPRETED AND IMPLEMENTED BY SPONSOR). 4. Drawings:  There will be one weekly drawing for each week of the Sweepstakes Period from all eligible entries received during that Weekly Entry Period.  Entries not selected in a weekly drawing will not be retained for subsequent weekly drawings but will be retained for the Grand Prize Drawing, which will consist of all eligible entries received during the Sweepstakes Period. Entries submitted are only eligible for the applicable Weekly Drawing and the Grand Prize Drawing.  Entrants must submit an entry during a given Weekly Entry Period to be eligible for the weekly prize for that Weekly Entry Period. All drawings will be conducted by Administrator, an independent judging organization.  5. Notification:  The potential Prize winners will each be notified by express mail, and will be required to complete, sign and return within a specified time an Affidavit or Declaration of Eligibility, a Liability Release, and where lawful, a Publicity Release and to provide additional documents as required by Sponsor. If Affidavits or Declarations/Releases and/or additional documents and releases are not received by the date stated on the notification, or if any notification is returned as non-deliverable or potential winner otherwise cannot be contacted, or if a potential winner is found to be ineligible or not in compliance with these Official Rules, the potential winner will be disqualified and an alternate selected from among all remaining eligible entries received for the applicable drawing.   6. Prizes/Odds: (52) Gear Prizes: Sporting or other Gear package to be awarded in the form of a gift card (determined by Sponsor, in its sole discretion; and gift card is subject to terms/conditions of use as indicated thereon, which may include expiration date (where lawful)). Approximate Retail Value: $500 each. (1) Grand Prize: A 2011 or 2012 Nissan LEAF SL (model year is of Sponsor’s sole choosing) with one home charging station/dock and contribution towards the cost of home installation from a Nissan certified provider (to be awarded via a check).  The electric vehicle includes the following features: advanced navigation system showing range and available charging stations; Internet/smart phone connectivity to the vehicle to monitor charging and preset A/C and heating; Bluetooth connectivity; Nissan Intelligent Key™ with Push Button Ignition; Energy-efficient LED headlights. Manufacturer’s Suggested Retail Price: not to exceed $34,420.  Sponsor’s total contribution for the charging station and installation is not to exceed $5,000.  Additional installation costs (if any) are the sole responsibility of the Grand Prize winner.  Total Approximate Value of Grand Prize: $39,420.  If the Nissan LEAF electric vehicle is not available at a dealership in Grand Prize winner’s area (to be determined by Sponsor in its sole discretion) or if Nissan LEAF electric vehicle is not available within six (6) months of Grand Prize winner verification due to any reason beyond Sponsor’s control, a Nissan vehicle of comparable or greater value (as selected by Sponsor in its sole discretion) will be awarded and will represent Sponsor’s sole obligation to Grand Prize winner. Total Value of Prize Structure is $65,420. Limit of one (1) weekly prize per person and/or email address.  Odds of winning a prize depend on the number of eligible entries received for each drawing.  7. Additional Prize Restrictions: No prize substitution, cash equivalent or transfer permitted except at sole discretion of Sponsor, who reserves the right to substitute advertised prize with one of comparable or greater value.  Grand Prize vehicle upgrades and options are at sole expense of the winner.  Grand Prize Winner will be required to show current proof of insurance and valid driver’s license at time of prize acceptance and pick-up.  Registration, title, licensing fees, taxes, insurance and other unspecified costs associated with the vehicle, are solely the responsibility of the winner.  Vehicle will be delivered at a dealership selected by Sponsor at its sole discretion near winner’s residence; choice of dealership depends, in part, on availability of vehicle.  Grand Prize Winner must pick up vehicle within 45 days of notification that vehicle is available, or prize may be forfeited, and an alternate winner selected.  Grand Prize Winner does not have choice of vehicle color and actual prize vehicle may differ from that shown in advertisements. For all prizes, taxes and unspecified expenses related to acceptance and use of a prize are solely the responsibility of prize winner.  An IRS Form 1099 for the fair market value of the Grand Prize (or the Grand Prize and a weekly prize, if applicable) will be filed, with a copy provided to the Grand Prize winner. Any difference between the approximate retail value and actual value of a prize will not be awarded.   8. General Conditions: By participating, Participants agree (a) to these Official Rules and the decisions of the Sponsor and judges, which decisions shall be final and binding; (b) that Rodale Inc., Nissan North America, Inc., Facebook, Inc., Alcone Marketing Group, Nissan dealers, TBWA\CHIAT\DAY, OMD Corporation, their respective parents, subsidiaries and affiliated companies, advertising and promotion agencies, entities involved in the design and implementation of the Sweepstakes and their respective officers, directors, employees, representatives and agents (collectively “Releasees”) are released, will have no liability whatsoever for, and shall be held harmless by participants against any liability for any injuries, losses or damages of any kind to person(s), including death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, or use/misuse of any prize or participation in this Sweepstakes; (c) except where legally prohibited, by accepting prize, winner grants (and agree to confirm that grant in writing) permission to Sponsor and those acting under its authority the right to the use of his/her name, picture, likeness, voice, biographical information and statements, at any time or times, for advertising, trade, publicity and promotional purposes without additional compensation, in all media now known or hereafter discovered, worldwide and on the Internet and World Wide Web, without notice, review or approval; and (d) that no representation or warranty, written or oral, express or implied, in law or in fact is made for any prize by Sponsor, the only warranty being Nissan North America, Inc.’s limited written warranty provided with the Grand Prize vehicle. The failure of Sponsor to enforce any provision of these Official Rules shall not constitute a waiver of such provision.    9. Liability Limitations:  Releasees are not responsible for lost, late, misdirected, incomplete, illegible/garbled, stolen, damaged or non-delivered entries or email; or for interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), web site, telephone (including wireless devices and/or headsets) or other connections, availability or accessibility, or miscommunications, or failed computer, satellite,  telephone (including wireless devices and/or headsets) or cable transmissions, or lines, or technical failure or jumbled, corrupted, interrupted, scrambled, delayed, disconnected or dropped mobile phone transmissions or misdirected transmissions or computer hardware or software malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. Persons who tamper with or abuse any aspect of this Sweepstakes, as solely determined by the Sponsor, will be disqualified.  Any use of robotic, automatic, macro, programmed or like online entry methods will void all such online entries by such methods, and disqualify any entrant using such methods (it being understood that disqualification does not represent Sponsor’s sole available remedy in the event of such conduct).  Releasees are not responsible for injury or damage to participants' or to any other person's computer or mobile phone/wireless device (or information stored thereon) related to or resulting from participating in this Sweepstakes or downloading materials from or use of any web site or the mobile application (as applicable).  Should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention, technical failures, human error or other cause or causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness, or integrity of the Sweepstakes in whole or in part (with respect to Events, such causes include fire, flood, storm or other natural cataclysm, riot, strike, civil commotion, governmental regulation which may interfere with offering any Event as originally intended), Sponsor reserves the right at its sole discretion to  cancel or terminate the Sweepstakes, and select  winners and make all prizes available in a manner which is fair, appropriate and consistent with these Official Rules as determined by Sponsor in its sole discretion; and notice thereof will be posted on the website.  Releasees are not responsible for any incorrect or inaccurate information, however caused.  In case of dispute as to ownership of an online entry, the authorized subscriber of the email account used to enter the Sweepstakes at the actual time of entry will be deemed to be the entrant in the Sweepstakes. Authorized subscriber means the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address. In case of dispute as to ownership of an online entry effected via mobile phone/wireless device, the authorized subscriber of the mobile phone number used to enter the Sweepstakes at the actual time of entry (as per the wireless carrier’s records) will be deemed to be the entrant in the Sweepstakes. If, for any reason, a participant’s entry is confirmed to have been erroneously deleted, lost or otherwise destroyed or corrupted, such participant’s sole remedy is another entry in a weekly drawing and/or the Grand Prize drawing (as appropriate), provided that it is possible to do so, as determined by Sponsor in its sole discretion. IN NO EVENT WILL RELEASEES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF ANY WEB SITE OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEB SITE. WITHOUT LIMITING THE FOREGOING, ALL WEB SITE CONTENT IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. 10. Privacy: The entry information provided is subject to the Privacy Policy on the website. It will also be subject to the Privacy Policy of Rodale Inc. and Nissan North America, Inc.  To read Rodale Inc.’s Policy, access http://www.rodaleinc.com/your-privacy-rights. To read Nissan North America, Inc.’s Policy, access http://www.nissanusa.com/global/privacy.html.   11. Arbitration/Choice of Law:  Except where prohibited, entrants agree that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or any prize awarded, or the determination of the winners, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration pursuant to the Rules of the American Arbitration Association, then effective, and (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and/or Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with the laws of the State of New York, without regard for the conflicts of law doctrine of that State or any other jurisdiction, and all proceedings shall take place in the County of New York, State of New York. 12. Winners List:  For the First Name, Last Initial, City and State of residence of the winners, mail a self-addressed first class stamped envelope to (VT state residents only may omit return postage): Nissan “Innovation for Endurance” Winners, P.O. Box 628, Basking Ridge, NJ  07920 for receipt by 6/15/12. First Name, Last Initial, City and State of residence of winners may also be posted on web site if/when practical and feasible (as determined by Sponsor in its sole discretion). Sponsor:  Rodale Inc., 733 Third Avenue, New York, NY  10017. Administrator:  Alcone Marketing Group, 4 Studebaker, Irvine CA  92618.