#sxselfie

[toughtokki]

Mandatory concert pic🤘🏾#sxselfie #sxswkoreaspotlight https://www.instagram.com/p/BvAbchXBEYN4t07TnlTN9CB3T3SdOqzwuvrXAA0/?utm_source=ig_tumblr_share&igshid=syk1rcrfcen6

[vh1]

Zedd takes cute selfies

[southbyselfie]

So Oreo are 3D-printing trending tweets as cookies. I don't even know what that means. But I got the #EllenSelfie Oreo, obvs. It was yummy.

[southbyselfie]

First photo bomb. Nice. This is Adam Abrahim from Iris, who gave a 15-minute talk on why brands that fail, actually win. "Fear of failure forces us to play it safe. But the Coca Cola #AmericaIsBeautiful backlash, was a good thing. It had way more coverage than any other Coke Super Bowl ad, ever. Think about debate v disgust and where to draw the line. But don't be scared to fail. Most failures can be resolved. Nobody ever dies."

[southbyselfie]

A #SXSelfie with Dr Neil deGrasse Tyson. Sorta. You must must must spend an hour watching his inspiring keynote session online (I will post the link). It's all about space and science and it's amazing. Science is amazing. And he is amazing. Watch it. Someone asked him, Dr Neil deGrasse Tyson, why should we spend trillions of dollars exploring space? And he said... "That's easy. You know the dinosaurs would've if they could've. Think about it. We'd be the laughing stock of the galaxy, if we had the intelligence to have space programmes, but we became extinct anyway cos we didn't explore the universe. The aliens would think we're the stupidest planet ever. And they'd be right. Space is our next frontier."

[southbyselfie]

Matt Danna is Head of Product at Fullscreen. He talked about how to design with the intent to modify behaviour. I'm always thinking about making the best user experience possible. But I realised a lot of products are designed not just with a good user experience in mind, but business goals. That's why it's so hard to leave your Amazon shopping cart. Here are a few things Matt recommends... "Build the path to your desired outcome and help users through it. Experiment, measure, learn and iterate. You can learn a lot from data and user behaviour, so change your product based on that. Keep it simple with a super minimal design. Avoid information overload and decision fatigue."

[southbyselfie]

This is Jeff Russell, UX Designer at Aspenware. We met at Matt Danna's session on Changing Behaviour Through Persuasive Design. "I don't care for deception. I default to the more ethical approach of persuasive design. Matt Danna spoke about letting the users feel like they're in control. But I prefer to actually *put* them in control. You get much more positive results that way, rather than the darker, deceptive methods, like how it's near impossible to leave Facebook, or the way Spotify almost forces you to broadcast what you're listening too."

[southbyselfie]

Well that's all from me for today. I'll leave you with some words of wisdom from Chris Kneeland, who I saw at my final session of the day, The Cult Brand Genome. "Try not to get people to buy, but to buy in. Try not to be profitable, but to be awesome." I shall, Chris, I shall.