Research Interview: Strategically Managing the Stories of Brands: Conceptualising, Managing and Measuring the ‘Brand Story’ Concept
As a marketing agency we strive to continually develop marketing as a profession and field of knowledge. Today we participated in a research topic exploring brand stories and the need to measure these components. The research topic is being developed as part of the PhD program at RMIT University. The researchers are seeking additional interviewers…
Research Interview: Strategically Managing the Stories of Brands: Conceptualising, Managing and Measuring the ‘Brand Story’ Concept was originally published on Syneka Marketing












