Dec 8, 2022
BRAND NAMING TAGLINE CREATION
BPCE Groupe, one of France's largest banking conglomerates, decided to bring together several acquisitions related to employee benefits in order to create a new entity. Client BPCE Groupe
Agency Boogie Unlimited
Brief Find a brand name and create a brand signature which evoke feelings of "coming together" and "feeling at home" and which sum up the brand values of "simplicity" and "inclusion" Result Brand Name: "Bimpli" -- representing "Benefits" and "Simply" Brand Signature: "You're Welcome" -- representing "inclusion" and "feeling at home"