Google Analytics
In my previous post, the abstract tool that I was interested in was Digital Marketing. There are so many tangible tools related to Digital Marketing, one of the most popular being Google Analytics. Google Analytics is a web analytics tool created by Google to measure website traffic. I will be closely using this tool in my new position, and I also consider it an innovative solution-specific material. Google Analytics offers users a web analytics service that provides statistics and basic analytical tools for search engine optimization, and they provide this service for free to all users with a google account.




















