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Enjoy the look of Tealower :) Design includes the design of the cup and tea bags.

Final look of TEALOWER packaging where teabags would be placed inside in a seal package :) ENJOY..

Some illustrations I have done for Tealower’s each DETOX ,ENERGISE AND SLEEPY TEA. I wanted to create the illusion, when you put a tea bag in to a hot water the ingredients of the tea spreads its colour to the water. That helped me to create these illustrations with that imagination and inspiration.

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Tealower

Creative Brief Template

Use this Creative Brief template to develop your project briefs and to break down key information and ideas from given briefs.

Background: This project would include establishing the name, branding and designing the packaging of the three different flavours of tea. The objective of this work is to come up with an idea of a tea brand and think of the whole design concept from start to finish.

Objectives: The objective of this work is to design the logo and packaging of a product that will reflect the brand concept of “a tea with a sense of humour”. The products must reflect the fun and catchy side of the ingredients but should also be bright, artistic and full of love. The colours of the packaging should create a vision of the ingredients in the tea, and the illustrations on the packaging should resemble the effect the tea has on a person after drinking it.

Target Audience:

All tea lovers. Both female and male market.

What is single most important thing to say:

Branding that supports the effects of the tea with a strong and fun statement.

Tone of voice:

The tone of voice of the design should be persuasive in a very direct way. There should be three boxes of tea: Tea that would help you sleep, tea that would energise you like coffee and tea that will help with detox and weight loss. As it may be banned to use exact scientific statements in food and drinks packages (unless it is medicinal tea), the designs should be bold and brave so the eye immediately catches what is on the shelf, and the message is understood directly by the buyer. In summary the tone of voice should be bold, persuasive and goal oriented.

Approaches:

Come up with color themes and names of tea that would reflect the tone of voice.

Creating a logo with a flower to indicate the tea is made from herbal based ingredients.

Media:

Social media platforms – Instagram and website.

Find social media influencers such as fitness coaches, lifestyle bloggers, health and fitness enthusiasts to collaborate on affiliate marketing. Come up with individual original hashtags that people can share on their own social media.

Deliverables:

1. Benefits of ingredients being influential in packaging

2. Research in to ingredients

3. Design Thinking, the process and insight to the idea.

4. Commercial Awareness

5. Innovative design and imaginative thinking

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