#tech advertising

[thegikitiki]

When You Want It All...

Sony 300 Series Stereos, 1974

[featurecreep]

Ad for Sony’s FD Trinitron line of monitors Wired magazine, October 1999

[featurecreep]

Ad for Maxell’s AI Toolbox software, included with select purchases - Of floppy disks, although they manufacture batteries and other consumer technology products as well. They began producing floppies in 8-inch format for the Japanese market in the 1970s, later going international with their products competing against US based manufacturers such as IBM, Memorex, and Shugart Associates. InfoWorld magazine, February 16th 1987

[toneyowen]

Tam Communications is an advertising firm that gave Charles Martinet some juicy roles in the 80s. Their shit is absolutely buck wild. Tim and Eric but earnest, but also self aware, but somehow still earnest?

This clip is from a five and a half minute long spot from 1990 that is selling and/or teaching tech companies about some sort of design software or something? It is unclear. All we know is the first half is unsettling in the hokiest way imaginable: a homage/rip off of the Mac 1984 commercial that seamfully transitions into an instructional parody of "Hot Hot Hot" where the lyrics explain the benefits of Cadence Design Systems products .

I adore their work. It's utter trash and devoid of artistry and yet it is the most compelling media of all time. Full link below.

Cadence Design Systems - Hotter Than Hot (1990)

This video was produced for Cadence Design Systems for their 1990 Design Automation Conference trade show video. It portrays life before Cad

Idk why Tam Communications were reposting all their old stuff in 2019 but dig in and see Charles Martinet crushing as Ebeneezer Scrooge.

[kellycomarketing]

Let’s ask smarter questions… Reboot fo IBM Smarter Planet campaign for 2014. The campaign leads with provocative questions that raise commonly-known but hard-to-solve business challenges. Each iteration is brought to life visually by full-size installations created to live within the Smarter Planet icon. Eighteen new advertisements are running in publications and airports worldwide. Each execution also is supported by :10 second spots. Installations, photography and video by Grégoire Alexandre. Beautifully realized..