#techadvertising

[drawdownbooks]

Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug, 1950-1999⁣ Available at www.draw-down.com⁣ ⁣ A broad survey featuring the very best of #computer #advertising in the 20th century. Before #Alexa and the iPhone, there was a large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation!⁣ ⁣ With the invention of the #microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, #onlinedating services, and much, much more.⁣ ⁣ Accompanied by two essays—one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller—and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world.⁣ ⁣ #historians #graphicdesign #techadvertising #RyanMungia #StevenHeller #JohnZabawa⁣ ⁣ https://www.instagram.com/p/B96oKJNHcFb/?igshid=hi5taaht0qz9

[superjuanin]

Samsung Slams Apple Commercial - Galaxy S3

The Intel case is an interesting one because it discusses a number of points when it comes to building a brand, particularly with regard to one that centers around technology.  One of the more poignant quotes that stood out in the case was:

"We have more discipline now.  In the past, our marketing teams did not work as closely with the technology teams.  Now, after the marketing teams do market research on consumer needs, they talk to the technical folks to see how to turn those consumer needs into product features.  As features other than speed have become important, input from marketing has become even more important."

Perhaps Intel's technology and marketing teams' collaboration led to the evolution of tech advertising - as in this Samsung cell phone ad.  Not only is it experiential, it discusses the consumer need and the technologies/product features in a way that the end user can really digest and hopefully, relate to.  Technology advertising, with the pioneer work of Intel, became one that was based on feelings and experiences.  And this Samsung ad shows just how far we've come with regard to technology product advertising.  It seems that the Samsung ad shows experiences that we have all experienced in some form or another (e.g. waiting in the Apple line for a product launch, upgrading to the "complex" Android while our parents are beginning to understand the iPhone, etc.), and that shared experience is what makes us engaged as consumers.