#technicalcodes&conventions

[glassandpatronfkatwigs]

There are few things that are conventional about this video: the subject, FKA Twigs owns a proliferation of close-ups that add to her star image; the dance break as part of a dance hit; and bright lighting in the solo shots to display the focus, Twigs, as clearly and beautifully as possible.

[goosebumpstravisscott]

BRTHR consistently use thought beats throughout the video, as well as a hydraulic low-rider bouncing to the beat. As per the typical rap video, we have depictions of wealth, women and w---drugs. There is a small narrative here where human Travis dies and falls to hell where he becomes a fallen angel appearing on a throne. The imagery is comparable to to the prophesy depicted in the Book of Revelation in the Bible.

[rose-leehi-blog]

Codes and conventions used here include: bright lighting to represent love in a positive light which contrasts with the melancholy of the lyrics; a proliferation of close-ups which show the expressionless Lee Hi, to depict her as someone who knows the sorrow of heartbreak as well as adding to her star image; a small dancing group, as per the conventions of any Kpop music video; and the simplification of a song about love, shown by focussing on a single beautiful subject, which in this case Lee Hi, a young female juxtaposed with a beautiful crown, to depict her as a queen of roses, of love.