Tech Talk Summary: Perfectly executing the wrong plan
1. Fall in love with the problem, not the solution
2. Don’t ask your friends and families; they are biased
3. Observe what people do, don’t trust what they say
4. They did not test the riskiest assumption in their product
5. Bob-the-builder functionality. They launched an item without knowing what this is for
6. Perfectly executing the wrong plan. A great app that no one needs
Important questions to ask:
Who are my customers
Do people need my product
Is my product usable
Is my product better than competition
How to solve these problems: Lean User Research
Experience Sampling
Ask the same question over and over again
A great sample asks about repeated behavior, something that happens a lot. Ask about behavior
Identify needs, features, pains and delights
Observation
4 pillars: observing, listening, noticing, gathering
5 important things to look for in observing: routines, interruptions, annoyance, delights, transitions (when it is done or on the way to something else)
Fake Doors
Ask people to pay, with a button to nowhere
The full talk here: https://www.youtube.com/watch?v=9TJTbRw4ri8