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Similarly, revenue analytics represents an increasingly valuable component of growth marketing in 2022. Data enrichment tools make it possible to identify new customer insights, leading to improved marketing opportunities.Â
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Revenue involves all the actions that make a company money, like customers purchasing a product, signing a contract for a service, or upgrading their current product or service.
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Customer closeness initiatives can play a key role in growth marketing approaches through the use of customer data and analytics (HubSpot enables this through their service hub)
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For example, that if users added seven friends within their first ten days on the platform, they were extremely likely to return and keep engaging with the platform.
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The customer onboarding process is part of this. As customer experience rises in importance in the b2b world, this area is increasingly the domain of marketers and revenue teams
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User activation can be defined as the process of getting people to use the product or service they purchase as much or as quickly as possible
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Marketers should consider frequent iteration here, everything from the messaging, to button orientation, to colors, to form strategy. In our own experimentation, constant iteration consistently drives conversion increases.
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For example, Slack acquires users through an email collection form on their homepage. A core component of any growth marketing strategy, this use case reflects the need to experiment with conversion optimization to maximize the number of form submissions.
