#tenthwave

[perfectsequence]

@calebsequence and @gagemikan Two front men and their salute to you. Check out our little brothers another mother @tenthwaveofficial 🤘🏼 Keep supporting your local music scene #SWFL and wherever you all are ! ❤️ #show #perfectsequence #bands #rock #brothersinarms #music #live #band #punkrock #alternative #livemusic #tenthwave #Naples #fortmyers #capecoral #florida #follow rocknroll #rockshow #selfie #jacket #smile #photo #frontman #rockmusic #skull #art #preshow

[afluxstate]

Golden Drum interview with Tenthwave’s Justin Kirby

by Justin Kirby • 21st November 2014

I was at the Golden Drum International Advertising Festival in Slovenia last month, and presented my findings from the BOBCM report into the future of branded content marketing that was originally published earlier this year in the second edition of the Best of Branded Content Marketing. You can see my presentation and notes here.

[afluxstate]

What will change: Content will become essential to win the hearts and minds of consumers as they will become more conscious of public health issues and more informed as to their options. This will make it essential for food brands to have a social “point a view and personality” that people want to be a part of. In some cases, this will translate into a true commitment to Social Corporate Responsibility issues important to their consumers (Chipotle), while for others it will simply be through defining themselves into a lifestyle consumers wear as a badge (Kashi). Regardless of approach or levers, the natural and organic social communication of these brand beliefs will become an increasingly important consideration for brands. What won’t change: tech will still fuel the evolution of Social CRM becoming a mainstream discipline for Food Brands, driven by evolution of data analytics tools that continue to close the loop from profile to purchase. This provides a host of new opportunities for savvy AdTech marketers who get how social content, mobile enablement, contextual advertising and shopper data work together.

Eric Schwamberger, Partner, Tenthwave Digital New York, on what will be different in 5 years in the food industry and what will remain the same. Eric will be speaking on the Like Minds’ How Social is Shifting Our Relationship with Food panel during Social Media Week London 2014.

[afluxstate]

Strategy is a creative product, and our job as strategists is to create new worlds. How that comes to life is really a creative expression of the strategic platform. The two are interdependent — cannot really live without each other. Or if they do, the campaign usually fails to drive a movement, which is really what we are trying to do here in this world, move people. For all intents and purposes, strategy is a fairly new thing. And often it's not well defined, as far as its role in the creative process. The best campaigns come from deep strategy-creative partnerships. It's my belief lead strategists and ECDs should sit together, not apart (but I know that's not a shared vision always).

Gretchen Ramsey, ‎VP, Strategy at Tenthwave

[afluxstate]

Visit Original Link

Snippet from interview with Tenthwave's strategy partner Eric Schwamberger for Best of Branded Content Marketing: 10th Anniversary Edition ebook I've curated.

[afluxstate]

Best of Branded Content Marketing: 10th Anniversary Edition Special Preview: Case Studies Part Two

This abridged edition of the Best of Branded Content Marketing: 10th Anniversary Edition (#BOBCM) book is the second of two Special Previews that we’re releasing. It contains seven of the best examples of award-winning case studies from leading brands and expert practitioners around the world:

Tenthwave: Duck Tape ‘Race of Gentlemen'

Adjust Your Set: Carphone Warehouse ‘Smarter World’

Pereira & O’Dell: Intel+Toshiba ‘The Beauty Inside’

Red Bee Media: Barclays ‘Your Bank’

McCann: Metro Trains Melbourne ‘Dumb Ways to Die’

Fuse Russia: PepsiCo Lyubimy ‘Natural Love’

OgilvyEntertaiment: Unilever Hellmann’s ‘In Search of Real Food’

Hope you like this excerpt from my new book and that you’re inspired to create your own best-practice branded content marketing work. 

You can download the full edition of the book at http://thebcma.info/best- practices/ebooks/ from 20th March 2014.

[afluxstate]

Brands need to create content that’s shareworthy, that resonates – it’s a human behaviour thing. People don’t feel, act, share unless you touch their emotions somehow. If you don’t then your marketing dollar is wasted. If it’s cultural and we can find an audience for it then we want to be part of it. I think opportunities to marry lifestyle activities, events and their participants with branded content will pop up everywhere.” Whatever it is that’s culturally relevant, that’s a touchpoint for the people involved, that’s what we want to attack as marketers, we want to bring that authenticity and relevance to all the brands we work with.

Drew Rayman, Managing Partner, Tenthwave

[afluxstate]

Sneak peak of Tenthwave's Duck Tape: Race of Gentlemen case study video from forthcoming Best of Branded Content Marketing: 10th Anniversary Edition ebook. You can download the full edition of the book at http://thebcma.info/best-practices/ebooks/ from 18 March 2014.