#bobcm

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What’s up with auto branded content marketing?

Last week I spoke at the AM Digital Dealer conference in Silverstone. This coincided with judging Th...

Write up of my presentation at the AM Digital Dealer conference last week.

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German launch for first ever regional edition in BOBCM international book series

We are pleased to announce the forthcoming publication of ‘Best of Branded Content Marketing 2015: G...

It’s very exciting to announce the upcoming publication of ‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’. This is the first regional edition and the newest title in the international series of enhanced media books I conceived and curate, and it showcases the combined experience from over 45 local branded content marketing experts. The regional edition will be debuting on September 17th in Cologne, Germany at the dmexco show.

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The Future of Branded Content Marketing – Part 3

This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from the Best of Branded Content Marketing (BOBCM) ebook series I curate in partnership with the BCMA. It shares part of my findings from industry experts around the world on what they expect to see change in the next five years:The backdrop to this series is the prediction that branded content will be at the heart of every marketing strategy. However there’s still a lot of confusion about what it is, how you do it well, when and why

My latest article in series from Cambridge Marketing Review that looks at the Future of Branded Content Marketing.

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James Morrris @JSMWBA @weareMBA helps define #brandedcontent at #cristalfestival on #BOBCM panel. Read more about discussion and why James thinks that the Carequinhas Bald Cartoons example helps explain what branded content is and how it is different from advertising here

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I have been busy consolidating the two Best of Branded Content Marketing books I curate along with all the related articles, reports, interview, etc, I've been putting together. The new BOBCM site is now live.

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My presentation from the Golden Drum festival based on an update of my A gimpse into the future of branded content marketing article for Contagious earlier this year. 

It was put together having asked diverse group of marketing experts from around the world what they think will be different about branded content in five years’ time and what they think will remain the same.

The responses have ranged from 140-character slogans to novel-length epics, which I collated in a report published earlier this year in the Best of Branded Content Marketing: 10th Anniversary Edition e-book, part of a series I conceived and curates in partnership with the BCMA.

I share the key themes from the report as well as some of the insights and opinions from my latest research, including: how branded content will be at the heart of every marketing strategy; the new (open and collaborative) agency models emerging; the need for strategy to go beyond the desk and dashboard to find real insight and opportunities; as well as measurement, personalisation, optimisation trends and beyond.

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Write up of my Best of Travel Branded Content Marketing presentation

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Advertising is often more closely associated with driving brand awareness. Content marketing can target various marketing objectives from awareness to engagement and all the way to conversion.

Response from Michael Brenner at Newscred for a new report I'm putting together as part of communication programme that’s being supported by the IPA, ISBA, PRCA and Branded Content Marketing Association (BCMA). You can see Michael's full response here, and if if you'd like to contribute to the report you can find out more about what I am up to here.