#tescoeathappy

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The Week That Was: 6th June 2014

Never has there been a blog written that involved the Queen Majesty herself and then well, how do we put this… some Betway assets?

On Thursday 5 June 2014, Luc in our Production team was sent down to St Pancras to welcome Her Majesty The Queen, accompanied by His Royal Highness The Duke of Edinburgh. The HRH unveiled a plaque at St Pancras International station to celebrate the 20th anniversary of the opening of the Channel Tunnel and the launch of international high speed rail services between the UK and mainland Europe.

Dan and Leon are in Monte Carlo this week. No, not just for a holiday but for client EY to launch World Entrepreneur Of The Year Award 2014, the world’s most prestigious business award recognising the accomplishments of entrepreneurs around the World. With delegates from 51 countries, the launch saw two full days of interviews and SMTs live from Monaco to the World ahead of the big announcement.

Yesterday TVC launched Online Field Trips which have been created by Tesco working closely with teachers and using Google+ technology, as part of the retailer’s Eat Happy Project. The Online Field Trips have been launched as new research is published showing that a cheaper way of giving children access to overseas field trips would be of huge benefit to parents, children and teachers. Future trips will see children connect with suppliers including rice growers in India, cheese farmers in Yorkshire and strawberry farms in Kent.

Saturday night was the big rematch between Froch vs Groves. Carl Froch retained his IBF and WBA super-middleweight titles by knocking out contender George Groves in the eighth round of a thrilling night for British Boxing. TVC were on board for main sponsor and client, Betway. Lee had a lovely time meeting some the one and only Prince Naseem Hamed and some other surprise guests…

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The Week That Was

‘Cos we are so busy at the moment, we’ve got a few new joiners. So may I introduce you to a new team member, the delightful Matt Samra, who is holding a very exciting media gift containing a special announcement about a well-known chef. You may have heard the news already but Jamie Oliver is set to make a splash – as the celebrity chef opens his first restaurant on board Royal Caribbean cruise ships. Yet another reason to sail the seven seas this summer…

As part of our ongoing work for Tesco, we spent the day with children from North Scarle Primary School in Lincolnshire who pulled on their wellies and swapped their classroom for an egg farm to go on a food fact-finding mission at the Happy Egg farm in Beckingham.

The North Scarle children are among the first from Lincolnshire to take part in a ‘Farm to Fork Trail’, a Tesco-led initiative to help children find out more about the food on their plate and how it gets there.

The kids thought the day was Egg-cellent ;)

This week TVC also ran a photo shoot with three elite swimmers, Michael Jamieson, Siobhan O’Connor and Jazz Carlin for the annual Swim Britain campaign. The three Olympians looked in fine fettle for the summer of sport they have ahead of them.

If the below won’t get you into swimming, We genuinely don’t know what will.

On Thursday to reward all our hard work this week, the global and London media relations teams dragged themselves away from their desks and gorged on a good bit of meat. 

Mmmmm. In fact it seems that we are spending so much time together here at TVC some of us are starting to dress like each other. Poor Shaun, when the summer arrives up it’ll be skirts and flip flops so here’s hoping he has a good pair of pins!

Have a great weekend y’all x

[tvcgroup-blog]

The Week That Was

It's all go go go in the TVC office this week. 

On Wednesday the HCA hosted the The Economist Group's The BIg Rethink. Lane Greene, Business Correspondent at The Economist, hosted an insightful and very inspiring conference around harnessing data is key to bringing brands into the conversation.

TVC were bought on board to film the day. Check out our DNA page to check out some highlights from the event. 

Yesterday Leon & Josh jetted up to the Orkney Islands for Tesco Eat Happy campaign. Children from The Sanday Community School on the Isle of Sanday swapped their classroom for a fishmongers and a supermarket for a food fact-finding mission.

After filming the Farm to Fork trail, Leon and Josh were able to take a detour on the way to the airport to check out the Ring O Brodgar, the third largest neolithic stone circle in the British Isles. Check out Leon below, I mean, how cool is that man!? 

TVC were in Bristol this week filming at the Hengrove Leisure Centre, one of the locations for SwimBritain 2014 - before you jump to any conclusions, we didn't just turn up, British Swimming asked us to.

Keri-Anne Payne dropped in to put some local volunteers through their paces including a master-class on swimming round a buoy, this is definitely harder than it sounds.

If you haven't started training for SwimBritain yet, what are you waiting for?

And last but not least we're really excited to be working with Notonthehighstreet.com on their Mother's Day campaign - it's a mum thing.

Last Sunday we spent the day shooting a beautiful video found on their homepage of their website. Here's some behind the scene photos from the shoot. 

Last night we filmed at NOTHS Bring Your Own Mum event last night at No.5 Cavendish Square. The amazing Shappi Khorsandi performed and it was a lovely evening had by all.