When making banners, I have trouble figuring out ways to make text stand out smoothly against a graphic background without using a drop shadow or stroke effect. Do you have any tips?
Great Question!
When putting type over an image, there are a few things you should think about:
Contrast (light/dark, warm colors/cool colors) is how can we make something stand out against the background, or blend in. Black and White are your safest bet, but if you know a thing about color theory, you can see to colors that have high contrast to help the text. If you have an image that is super dark or has a lot of vibrant colors, maybe try a white block of text. In images that tend to grey or desaturated colors, perhaps a more bright, bold color is your right choice. Depending on how busy your background image is, you’ll have to find a suitable font for it: the busiest the background, the thicker you might prefer the font to be.
Also think about text theme or mood when doing this; using a serif type face can make an image look anywhere from sophisticated to quiet, while a sans serif can make an image look from clean to loud. Think about what you’re trying to convey, is it a loud statement, try different Sans serif fonts like Helvetica at different weights, or if you’re thinking of a more quiet space try using a Bodoni, or a Times New Roman.
Other tips:
Caps lock tend to help with contrast if you’re using a geometric font (Gotham or Futura).
Try to never ever use drop shadows. Ever.
Stroke effect should be used carefully, it usually looks sloppy and like an easy fix. It keeps your image from looking clean and sharp.